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Associate Product Marketing Manager – Acquisition Marketing
Location
United States
Posted
85 days ago
Salary
$85.6K - $125K / year
Seniority
Mid Level
Job Description
Associate Product Marketing Manager – Acquisition Marketing
Google Fiber
• Support acquisition and CRM efforts to drive sign ups and upgrades across email, direct mail, SMS and other tactics. • Execute the program roadmap for our email program and how it is consumed across various channels including operations of the email infrastructure and marketing automation platform. • Manage production calendars, proofread, request data files for direct mail. • Set up campaign tracking on all marketing assets. • Work in partnership with our digital, brand and support teams to create best in class marketing to drive customer growth.
Job Requirements
- Bachelor’s degree in Marketing (or a related field) or equivalent practical experience.
- 2 years of experience within a marketing organization, agency, or consultancy.
- Proven track record driving Customer Relationship Marketing (CRM) and direct mail initiatives, including hands-on experience with Salesforce Marketing Cloud.
- Experience overseeing end-to-end customer marketing programs, from creative development and messaging to campaign execution and daily operations.
- Demonstrated ability to develop and apply sophisticated customer segmentation and data analytics to improve campaign performance.
Benefits
- bonus
- cash award
- benefits
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