• Design and implementation of graphics for our online shop, e.g., sliders, teasers, landing pages and other content elements • Creation, design and implementation of newsletters in Klaviyo • Support in maintaining content in the Shopify backend • Contribution to the development and visual optimization of our digital brand presence • Support for the design team in producing various advertising materials for our sales channels • Background removal for packshots, image editing and retouching • Ensuring brand-compliant, high-quality design across all activities • Close collaboration with marketing, design and adjacent teams • Use of AI-assisted image generation to creatively support campaigns and content creation

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

• Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle) • Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes) • Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS • Support and analyze A/B tests and experiments tied to revenue or conversion impact • Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase) • Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation) • Partner with Growth/Marketing to prioritize high-impact opportunities • Build and maintain simple, actionable dashboards for marketing performance tracking • Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention) • Automate recurring reporting where needed (keep it lean, not over-engineered) • Translate data into clear, actionable recommendations (not just insights) • Support weekly/monthly performance reviews with focused, decision-ready analysis • Proactively flag risks, inefficiencies, and growth opportunities

• Own the full Amazon FBA lifecycle: product discovery, sourcing, launch, optimization, and scale • Identify winning products and categories using strong business judgment (margin, demand, competition, operational feasibility) • Build and manage supplier relationships (vendors/wholesalers/manufacturers), negotiate pricing and terms • Create and optimize listings (SEO, A+ content direction, images/creative briefs, conversion improvements) • Manage pricing strategy, promos, inventory planning, and replenishment to avoid stockouts/overstock • Oversee FBA operations and, where needed, coordinate FBM/3PL/warehouse workflows • Track performance (sales, TACoS/ACoS, contribution margin, inventory health) and execute improvements