• Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle) • Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes) • Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS • Support and analyze A/B tests and experiments tied to revenue or conversion impact • Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase) • Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation) • Partner with Growth/Marketing to prioritize high-impact opportunities • Build and maintain simple, actionable dashboards for marketing performance tracking • Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention) • Automate recurring reporting where needed (keep it lean, not over-engineered) • Translate data into clear, actionable recommendations (not just insights) • Support weekly/monthly performance reviews with focused, decision-ready analysis • Proactively flag risks, inefficiencies, and growth opportunities

• Own the full Amazon FBA lifecycle: product discovery, sourcing, launch, optimization, and scale • Identify winning products and categories using strong business judgment (margin, demand, competition, operational feasibility) • Build and manage supplier relationships (vendors/wholesalers/manufacturers), negotiate pricing and terms • Create and optimize listings (SEO, A+ content direction, images/creative briefs, conversion improvements) • Manage pricing strategy, promos, inventory planning, and replenishment to avoid stockouts/overstock • Oversee FBA operations and, where needed, coordinate FBM/3PL/warehouse workflows • Track performance (sales, TACoS/ACoS, contribution margin, inventory health) and execute improvements

• Handle customer inquiries related to products, orders, payments, returns, and exchanges • Provide clear, accurate, and empathetic support via email and chat • Maintain detailed ticket documentation and customer records • Collaborate with Operations and Fulfillment teams to resolve issues • Follow established support processes and quality standards • Identify opportunities to improve customer experience and support workflows

• Respond to customer inquiries related to orders, returns, refunds, and shipping • Use AI tools to assist with response drafting and ticket categorization • Manage high-volume support queues across email and chat • Ensure accurate and empathetic customer communication • Update customer and order records within support and e-commerce systems • Identify recurring issues and flag trends to the broader team