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Principal Marketing

Location

Texas

Posted

70 days ago

Salary

$62.3K - $138K / year

Seniority

Lead

Bachelor Degree4 yrs expEnglishTableau

Job Description

Principal Marketing

Rocket Mortgage

• Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO • Lead site and app analytics, translating performance data into clear business insights • Drive conversion rate optimization through A/B and multivariate testing • Create, optimize, and scale paid search and paid social campaigns • Build and maintain performance dashboards and reporting • Forecast performance trends, manage budgets, and report spend to finance • Partner cross-functionally with product, engineering, creative, analytics, and legal • Manage agencies and ensure best-practice execution across platforms

Job Requirements

  • 4+ years of hands-on digital marketing experience in a data-driven environment
  • Proven ownership of digital programs from strategy through execution and reporting
  • Deep experience with paid media, CRO, and analytics
  • Strong testing mindset and comfort working with large data sets
  • Experience managing budgets and agencies
  • Ability to communicate insights clearly to senior stakeholders
  • Experience with tools like Google Analytics, Looker Studio, Tableau, Power BI, SEMRush

Benefits

  • medical, dental, and vision benefits
  • 401K retirement plan
  • paid-time off

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