Job Closed
This listing is no longer active.
Gamer like you!
Senior Audience Growth Analyst
Location
Brazil
Posted
59 days ago
Salary
R$6.5K - R$7.2K / month
Seniority
Senior
Job Description
Senior Audience Growth Analyst
Nuuvem
• Contribute to the execution of the organic audience strategy for CriticalLeap’s portfolio: which channels to prioritize per title, the creative angle for each release, and how to adapt tone and format by platform (TikTok, Instagram, X/Twitter). • Operate and grow CriticalLeap’s Discord as a hybrid space: a hub for influencers and creators with specific access channels and mechanics, integrated with an active player community. • Monitor the Steam Community Hub for active titles: define the response tone, support posting announcements, and maintain CriticalLeap’s editorial voice with consistency. • Participate in alignment meetings with partners (global publishers, studios) and with the Marketing Strategist to understand the best content to produce and ensure approvals are secured on time. • Execute planning and production of CriticalLeap’s organic content: write scripts and copy together with the Content Producer Jr., define the creative angle for each asset, and review before publishing. • Provide the Content Producer Jr. with clear monthly direction: creative focus for the period, priority formats by platform, CTAs and delivery standards, respecting the partners’ approval cycle. • Identify organic content with amplification potential and flag which pieces should be scaled via paid media, without directly operating the campaigns. • Use Generative AI tools as a capacity amplifier: generate scripts with A/B variations, batch copy, content calendars per game, translations (EN/PT/ES), and Steam announcements. • Manage CriticalLeap’s influencer pipeline: apply selection criteria by title and launch timing, brief the Content Jr. for operational execution, and track performance indicators to recommend program adjustments. • Work directly on a partner’s creator pipeline in LATAM: manage relationships in English, execute the creator activation strategy, and monitor program enrollments. • Monitor creators’ performance based on conversion data (UTM), audience growth and platform results, and report biweekly to the Head of Publishing and weekly to the partner. • Track weekly audience growth metrics: watch time, engagement per platform, wishlist velocity per game and creator performance — and translate these data into creative directions for the next cycle. • Use Social Listening tools to monitor brand perception, identify content opportunities, and report relevant community changes.
Job Requirements
- 4+ years of experience in Creative Strategy, Branding, or Communications, preferably at a publisher, studio, or a brand associated with games.
- Data-driven mindset: ability to analyze audience KPIs and turn insights into creative directions and content decisions.
- Excellent copywriting skills: ability to write precisely, adapt tone by platform, and review social media content with attention to detail.
- Fluent English: written and spoken for interfacing with global partners and international agencies.
- Advanced Spanish: written and spoken for interfacing with creators and partners across LATAM.
- Proficiency with Generative AI tools for prompt creation, automation of creative workflows and scaling content assets.
- Experience with Social Listening tools for community monitoring and brand perception.
- Experience with creator programs: selection criteria, briefing, performance tracking and decisions to scale or pause.
- Experience with Discord: server structure, moderation, events and growing a hybrid community (creators + players).
- Strong organization and process rigor: ability to manage workflows with deadlines and clear communication within a structured approval cycle.
- Pluses: Previous experience at a games publisher — even a small or indie one.
- Familiarity with the games, tech or entertainment markets.
- Experience with content or community for Japanese titles, anime or Asian franchises.
- Portfolio with cases of measurable growth — documented wishlist spikes, activated communities, influencer campaigns with traceable results.
- Experience with Steam Community Hub and PC launch dynamics (Next Fest, wishlists, key campaigns).
- Experience with Keymailer, Woovit or equivalent platforms for distributing keys to influencers.
- Experience building a Discord server from scratch oriented to a product community.
Benefits
- Health and Dental Plan: We take your health seriously. You’ll have a high-quality Amil plan with a symbolic payroll deduction of R$ 1.
- iFood Benefits Card: The meal allowance is different here — in a better way! At Nuuvem we provide a monthly balance of R$ 1,000.00 on an iFood Benefits Card (Elo), accepted at millions of establishments in Brazil for single-payment transactions in both food and meal categories.
- Monthly Work-from-Home Allowance: We provide R$ 250.00 monthly to help set up your home office and assist with household expenses.
- Personal Development: We want you to keep learning. Every employee receives a $70 USD allowance per semester to invest in professional growth — courses, books, workshops, events, etc.
- 4 Days Off: At Nuuvem everyone gets 4 additional days off per year to use whenever you want.
- Game Cart of the Month: Every month you can choose items from our store up to a total value of R$ 360.00. Free games, your way, no bureaucracy.
- 20% Discount Coupons: In addition to the monthly item, you get 10 coupons per year for 20% off in our store to use for yourself or gift to friends and family.
- Wellhub (formerly Gympass): Access to the Wellhub app with partnerships across gyms and studios, and includes therapy, nutrition and online workouts.
- AVUS: Through this benefits platform, our team has access to high-quality virtual assistance and a network of professionals across Brazil.
- Starbem: Because mental health matters to us! Access to the Starbem app with medical, psychological and nutritional consultations, plus pharmacy discounts.
- Stay: Plan for a secure future — invest in your goals easily and flexibly by adjusting your contributions.
- Stock Options Program: At Nuuvem you have the chance to become a stakeholder! Any employee with at least 1 year at the company can be selected.
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
• You will work directly with the founding team on growth marketing, communications and acquisition, with real room to experiment and learn • Launch targeted outbound campaigns (email, LinkedIn outreach, automated sequences) • Monitor and A/B test sequences • Qualify and nurture leads using HubSpot, Intercom, or Customer.io • Track performance analytically and produce reports • Create content for LinkedIn aligned with our news, offers, and HR & Tech trends • Create, send and optimize newsletters (Customer.io or HubSpot) • Monitor performance KPIs: open rates, clicks, impressions, conversions, etc. • Take part in organizing Tech/HR events, online or in-person • Manage event logistics and pre/post-event communication • Animate and manage Facebook, Instagram and X channels • Publish and edit A/B-tested pages on Webflow
Role Description At TNT Growth, we don’t recycle playbooks – we constantly evolve them. Our edge comes from relentless testing, sharp strategy, and execution that actually moves the needle for our clients. As our fully remote Growth Manager, you’ll help lead the charge in scaling paid media performance. This is a hands-on role where you’ll help set strategy, own revenue outcomes, and shape how we drive growth for our clients. What You’ll Do - You’ll help own strategy, performance, and client relationships for a determined client base, assisting the Sr. Growth Manager. - Help design and execute full-funnel growth strategies across paid search platforms. - Launch campaigns, run experiments, and iterate based on performance – fast. - Promptly respond to clients via Slack, email and other mediums. - Meticulously build and optimize campaigns. - Translate business goals into testing roadmaps and actionable media plans. - Monitor performance, proactively troubleshoot, and pivot strategy when needed. - Collaborate on managing other channels like Meta and LinkedIn. - Collaborate with analysts, creative strategists, and designers to deliver results. - Maintain airtight project tracking, deadlines, and communications – without being chased. What Success Looks Like - Hitting or exceeding client KPIs (ROAS, CPSQL, etc.). - Strong testing velocity with data-backed iteration. - Clients trust you as a strategic partner and turn to you for guidance. - Internal teams trust your ownership – you don’t drop balls. - You flag risks early, bring solutions, and drive resolution. Qualifications - 1+ years of hands-on paid media experience preferred. - College degree in Marketing or similar. - Ability to keep calm under pressure. - You’re deeply analytical – you can’t look at a dashboard without asking “why?”. - You’re not afraid to push back when strategy calls for it. - You’re meticulous with your work – you double-check everything, catch your own mistakes, and hold yourself to a high standard of execution. This Role Isn’t for You If: - You want to "own strategy" but avoid execution. - You prefer working on one account at a time. - You’re looking for a chill role with low urgency. - You wait for someone to notice underperformance before acting. Compensation - $50k-$65k. - Fully Remote. - Flexible PTO. - 401k.
Marketing Lead – Growth & Organic Strategy
Remote RecruitmentRemote Recruitment operates as a full-service employment agency providing recruitment/staffing for UK based companies
• Own and evolve the organic acquisition strategy across SEO, content, and community channels • Develop strategies that incorporate both traditional search and AI-driven discovery (e.g. LLM optimisation, AI search platforms) • Execute geo-targeted SEO initiatives across key international markets • Continuously test and optimise new organic growth channels including forums, social platforms, and community engagement • Monitor performance using tools such as GA4, Search Console, and SEO platforms • Develop and lead content strategy tailored to niche customer segments • Produce high-quality written content for digital platforms • Repurpose content across multiple formats and channels (blogs, social, email, video scripts) • Manage freelancers and external contributors where required • Shape and execute multi-platform social strategies • Adapt messaging for different audience segments and customer profiles • Build authentic engagement within relevant communities and platforms • Optimise referral and partner-driven growth initiatives • Identify and onboard strategic partners and introducers • Design and implement scalable growth loops and acquisition frameworks • Leverage AI tools to enhance productivity, research, and campaign execution • Build repeatable marketing systems and workflows • Implement tracking, attribution, and performance measurement frameworks • Develop and manage CRM and marketing automation processes • Grow and maintain first-party data assets
• Own the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover • Diagnose current paid media performance across all three brands • Establish ROAS targets by channel and brand • Own search, display, social, and affiliate channels • Identify and close conversion leaks • Develop and own go-to-market strategy for each brand • Build and lead a focused growth team



