• Build and grow a sales territory through consistent outreach, calls, visits, and relationship development. • Meet with schools, gyms, studios, leagues, and other organizations in person to understand needs and present solutions. • Conduct fittings, product demonstrations, and on-site meetings with decision makers. • Represent Rebel Athletic at events, conferences, competitions, and industry functions. • Manage all stages of the sales cycle from introduction to final delivery. • Maintain professional communication regarding timelines, updates, and expectations. • Keep accurate CRM notes, follow ups, and planning details. • Work closely with internal teams to support the customer experience from start to finish.

• Drive top-line revenue growth by consistently meeting or exceeding sales targets within an assigned geographic territory (South/Southeast, including Colorado). • Own the full sales cycle with a strong emphasis on outbound prospecting, pipeline creation, and closing new logo accounts. • Effectively manage a mix of outbound and inbound opportunities, building and prioritizing pipeline activity within your territory. • Engage key decision-makers, including doctors, practice managers, and other team members, guiding them through a value-based sales process and ensuring a smooth transition to the account management team. • Sell financial outcomes and technology-enabled managed services, clearly connecting OrthoFi’s solutions to revenue growth, cash flow optimization, and operational efficiency. • Apply a strategic, consultative sales approach to uncover customer needs and align solutions to their business and financial goals. • Develop and execute territory-specific sales plans to maximize market coverage and performance. • Accurately forecast monthly sales and track progress against targets using CRM and pipeline reporting tools. • Deliver compelling sales presentations and demos, both in-person and virtually, tailored to practice owners and important stakeholders. • Continuously refine messaging and sales strategies by evaluating past performance and providing feedback on materials and positioning. • Act as a strategic voice of the customer, sharing market and buyer insights with Marketing, Product, and Operations teams. • Partner closely with onboarding and account management to ensure a seamless, high-quality customer experience. • Maintain accurate and up-to-date CRM records, including pipeline activity, territory notes, and customer interactions. • Complete required administrative responsibilities, including travel and expense reporting, in accordance with company policies.

• Identify and activate new revenue streams, lead strategic high-value projects, and own P&L accountability for assigned initiatives • Deploy AI-driven prospecting and predictive analytics to prioritize high-intent leads, automate repetitive tasks, and maximize time on high-value activities • Drive the full hunt-to-close lifecycle with disciplined pipeline hygiene, consultative selling, and consistent 3x–4x coverage to ensure predictable revenue • Create high-conversion scripts, battlecards, and A/B-tested outreach across multiple channels; align closely with marketing to fuel inbound opportunities • Deliver real-time visibility into revenue, identify conversion bottlenecks, and implement rapid-response tactics to maintain forecast accuracy

• Proactively engage in your assigned prospect list and help TG bring on new logo business • Generate new pipeline through multiple engagement channels (events, in market canvasing, networking, cold calling, and LinkedIn) • Multi-thread pipeline opportunities across targeted champions, stakeholders, and decision makers to build a robust buying committee across each engaged prospect • Uncover new and additional product opportunities • Identify and set up cross-sell and upsell opportunities into new product lines to expand account value • Drive profitable applicant referrals by clearly communicating underwriting guidelines and coverage levels • Forecast against quarterly goals and OKRs by generating significant pipeline opportunities • Partner with AMs to translate corporate-level program sales into executable rollout plans • Maintain accurate, timely records of all activity in HubSpot • Travel regularly (approx. one week per month) to meet with pipeline prospects