Conversion Lead (DTC) - Demand Generation

Lead GenerationLead GenerationFull TimeRemoteLeadTeam 51-200

Location

United States

Posted

70 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Conversion Lead (DTC) - Demand Generation

EyePromise

Job DetailsJob Location: Blue Bell, PA 19422Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future. Conversion Lead (DTC) – Demand Generation Location: Remote (U.S.) About the Role EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue. The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue. Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization. You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue. Why EyePromise Direct revenue impact: Every improvement drives measurable growth High ownership: Clear accountability for conversion performance Modern stack: Shopify, CRO tools, analytics, lifecycle integration Operator culture: Fast, test-and-learn environment Cross-functional role: Work across growth, CX, tech, and content What You’ll Do Own Conversion Performance Own DTC conversion metrics, including: Conversion rate (CVR) Revenue per visit (RPV) Funnel drop-off rates Identify opportunities to improve conversion across the full funnel Drive CRO Strategy & Testing Build and manage the conversion optimization roadmap Prioritize tests based on impact and effort Design and execute A/B tests across: PDPs Landing pages Checkout Ensure a consistent cadence of testing and learning Site Experience & Funnel Optimization Own key elements of the on-site experience, including: PDP structure and content hierarchy Product bundling and cross-sell presentation Checkout flow and friction reduction Identify and remove friction points across the funnel Execution with dComm & Dev Teams Work with dComm / development teams to: Implement site changes and experiments QA and validate updates before launch Ensure changes are executed correctly and perform as expected Performance Monitoring & Insights Monitor site and funnel performance daily Analyze test results and translate into actionable insights Identify root causes of performance shifts (positive or negative) Cross-Functional Collaboration Partner with: Growth Manager (ensure traffic quality aligns with conversion readiness) Innovation / Portfolio team (optimize how products and bundles show up) CX & CLV (align with lifecycle and subscription flows) Creator & Medical Credibility (ensure content supports conversion) Performance Tracking & Reporting Conversion rate (CVR) improvement Revenue per visit (RPV) growth A/B test velocity and win rate Funnel drop-off reduction Checkout completion rate What Success Looks Like Sustained improvement in CVR and revenue per visit Faster testing cycles with clear, actionable learnings Reduced friction across the funnel Strong alignment between demand quality and site experience Continuous optimization culture embedded in DTC QualificationsQualifications 3-5 years experience in CRO, eCommerce, or DTC optimization roles Strong understanding of conversion funnels and user behavior Experience with A/B testing tools and experimentation frameworks Experience working with Shopify or similar eCommerce platforms Strong analytical mindset with ability to translate data into action Comfortable working cross-functionally with growth, dev, and content teams Experience in subscription-based or lifecycle-driven businesses Familiarity with tools like Google Analytics, Optimizely, etc. Experience optimizing bundles, pricing presentation, and offers Preferred experience in consumer health, supplements, or regulated categories This Role Is Hands-on and performance-driven Focused on experimentation and optimization Deeply involved in site experience and execution Accountable for turning traffic into revenue Why This Role Matters Demand alone does not drive growth- conversion does. This role ensures that every visitor has the highest possible chance of becoming a customer, turning traffic into efficient, scalable revenue. Benefits Medical, Dental, Vision Insurance Company paid Short Term Disability, Long Term Disability, Life Insurance Remote position A 401k that the company matches after 1 year Friendly, team-oriented work environment Equal Opportunity Employer THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.

Related Categories

Related Job Pages

More Lead Generation Jobs

Olsson logo

Group Leader – Natural Gas Power Generation

Olsson

We engineer solutions that improve communities.

Lead Generation70 days ago
Full TimeRemoteTeam 1,001-5,000Since 1956H1B Sponsor

Company Description We are Olsson. We engineer and design solutions that improve the world around us. As a company, we promise to always be responsive, transparent, and focused on results – for our people, our clients, and our company. We’re a people-centric firm, so it’s no surprise our greatest asset is our people. The impact this creates is an environment that encourages our people to grow and be creative with their talents. This approach builds a culture that is uniquely Olsson. It allows us to grow our people as we grow our business. This, in turn, creates a lasting impact on the world around us. Job Description As a Group Leader for Natural Gas Power Generation, you will lead a growing team of professionals focused on the planning, design, and delivery of natural gas–fueled power generation projects. This role is well suited for a people-centered leader who brings strong technical fluency, enjoys mentoring and developing others, and can connect complex technical work to broader client and business objectives. In this role, you will play a key part in building team capability, supporting successful project execution, and shaping the long-term direction of Olsson’s Natural Gas Power Generation practice. You’ll collaborate closely with market leaders, project managers, and technical staff to deliver high-quality, practical solutions for utility, industrial, and energy clients. Key Responsibilities: - Lead, mentor, and develop a team of project managers, engineers, designers, and technical staff across varying experience levels. - Foster a culture of collaboration, accountability, and open communication aligned with Olsson’s values and the Power Generation team’s vision. - Provide leadership oversight for natural gas power generation projects, supporting technical quality, consistency, and successful delivery. - Partner with project managers and technical leaders to balance workloads, support resource planning, and monitor utilization. - Guide process improvement efforts to enhance efficiency, quality control, and team performance. - Serve as a client-facing leader, building trusted relationships and supporting business development efforts within the natural gas power generation market. - Help team members understand how their work contributes to broader project goals, client success, and organizational strategy. - Collaborate with leadership to support hiring, onboarding, and long-term talent development for the group. Qualifications You are passionate about: - Working collaboratively with others. - Having ownership in the work you do. - Using your talents to positively affect communities. You bring to the team: - Minimum of 8 years of related experience in engineering, energy, or a closely related technical field, with at least 4 years in a people leadership or supervisory role. - Bachelor’s degree in engineering or a related technical discipline preferred; equivalent experience will be considered. - Experience leading technical professionals in an engineering or energy-focused environment, including hiring, developing, and retaining talent. - Strong understanding of natural gas power generation systems, facilities, or supporting infrastructure across design, execution, or operations. - Experience supporting project delivery, quality, and cross‑discipline collaboration. - Proven ability to grow and scale a technical team or practice while staying engaged in day‑to‑day project and team needs. - Strong communication and interpersonal skills, with the ability to work effectively with clients and internal stakeholders at all levels. #LI-DNP Additional Information Olsson specializes in engineering and design, client advisory services, planning, field services, and environmental. Improving the world has been our mindset from the very beginning, back when Olsson first opened for business in 1956. And it will be our mindset for years to come. As an Olsson employee, you will: - Receive a competitive 401(k) match - Be empowered to build your career with tailored development paths - Have the possibility for flexible work arrangements - Engage in work that has a positive impact on communities - Participate in a wellness program promoting balanced lifestyles In addition, full-time employees will receive our traditional benefits package (health care, vision, dental, paid time off, etc.) and the opportunity to participate in a bonus system that rewards performance. Olsson is an Equal Opportunity Employer. We encourage qualified minority, female, veteran, and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment or any employee because of race, color, religion, national origin, sex, sexual orientation, gender identity, gender, disability, age, military status, or other protected status. Olsson understands the importance of privacy and is committed to protecting job applicants’ personal information. Pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), this notice explains Olsson’s practices regarding the collection, use, and disclosure of personal information for job applicants residing in California. Please read this Notice carefully to understand our privacy practices. For more information about the types of information we collect and how we use it in connection with your general access and use of our website, please review our general California Privacy Notice here.

United States
SichtbarerWerden GmbH logo

Sales - Acquisition and Outreach

SichtbarerWerden GmbH

Unser Ziel ist es, Unternehmen mit überzeugenden Webseiten sichtbar zu machen. Wir sind fasziniert von Produkten, denen man ansieht, dass ein passioniertes Team viel Liebe investiert hat, um die einfachste und schönste Lösung zu entwickeln. Unsere Welt braucht nicht mehr, sie braucht weniger - aber bessere - Erlebnisse.

Lead Generation70 days ago

Role Description Wir suchen Freelancer / Selbstständige Vertriebler (m/w/d) für unser Sales-Team, die uns dabei unterstützen, den Kontakt mit unseren Interessen herzustellen, die Qualifikation potenzieller Kunden und Termine zu koordinieren. Wenn du motiviert & redegewandt bist und es dir leicht fällt, Menschen von dir zu überzeugen, bist du bei uns genau richtig! Wir suchen Menschen, die mit uns einpacken und wachsen wollen. Wir ziehen gemeinsam an einem Strang und in die gleiche Richtung. Wenn Sie Lust auf einen tollen Job in der Dienstleistungsbranche haben, freuen wir uns sehr auf Ihre Bewerbung! Qualifications - Mindestens 3 Jahre Erfahrung im Vertrieb – bestenfalls im SEO-, Webdesign-, Agentur- und B2B-Umfeld - Überzeugendes Auftreten - Die Fähigkeit, Prozesse auf- und diese bei Bedarf rasch anzupassen - Selbstdisziplin und schnelle Auffassungsgabe - Fehlerfreie schriftliche Ausdrucksform auf Deutsch - Gute kommunikative Fähigkeiten und ein ausgeprägtes Gespür für Präzision - Verantwortungsbewusstsein und Teamfähigkeit - Guter Umgang mit Leistungsdruck Requirements - Kontaktaufnahme zu Interessenten über Social Media - Ausgehende Akquise über Videoaufnahmen - Telefonische Akquise potenzieller Neukunden - Durchführung von kostenlosen Erstgesprächen zur Bedarfsanalyse - Telefonische Kontaktaufnahme zu bereits vorhandenen Kontakten im System - Die Planung sowie die Vor- und Nachbereitung der Termine unseres Strategieberaters Benefits - Vollständiges Remote-Arbeiten von wo du willst - Motiviertes Arbeitsumfeld und spannende Projekte - Attraktive Karrieremöglichkeiten durch individuelle Entwicklungsmöglichkeiten und Perspektiven - Angenehme Arbeitsatmosphäre durch einen respektvollen Umgang - Eigenverantwortliches Arbeiten und kreativer Freiraum - Exklusives Fachwissen durch ein Netzwerk aus Experten Company Description Unser Ziel ist es, Unternehmen mit überzeugenden Webseiten sichtbar zu machen. Wir sind fasziniert von Produkten, denen man ansieht, dass ein passioniertes Team viel Liebe investiert hat, um die einfachste und schönste Lösung zu entwickeln. Unsere Welt braucht nicht mehr, sie braucht weniger - aber bessere - Erlebnisse.

Worldwide
Workato logo

Senior Demand Generation Manager

Workato

Workato is a computer software company that has developed an enterprise automation platform with easy-to-use automation and integrations. The company fosters a

Lead Generation70 days ago

About Workato Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: - Business Insider named us an “enterprise startup to bet your career on” - Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world - Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America - Quartz ranked us the #1 best company for remote workers Responsibilities We’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging. You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations. This is a senior individual contributor role with high visibility and significant impact on revenue. You will also be responsible to: Lead AI-Focused Integrated Campaign Strategy - Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences - Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings - Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives Drive Multi-Channel Execution & Optimization - Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web - Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms - Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive) - Own experimentation strategy including A/B testing, messaging refinement, and performance optimization Align Messaging & Go-to-Market - Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns - Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions - Develop enablement materials that support AI campaign launches and field activation Own Performance & Pipeline Impact - Own pipeline generation from AI integrated campaigns - Build reporting frameworks and dashboards to measure AI campaign performance and ROI - Conduct post-campaign analysis and translate insights into strategic improvements - Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization Elevate AI Campaign Excellence - Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases - Act as a thought partner to leadership on AI go-to-market strategy Requirements Qualifications / Experience / Technical Skills - 6–10+ years of B2B demand generation or integrated campaign experience - Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions - Demonstrated success driving pipeline growth through full-funnel integrated campaigns - Deep understanding of how to position complex AI offerings for both technical and executive audiences - Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce) - Strong analytical expertise with experience tying campaign performance to revenue impact - Experience running account-based or targeted AI campaigns Soft Skills / Personal Characteristics - Ability to operate strategically while executing at a detailed level - Excellent cross-functional leadership and stakeholder management skills Why You’ll Love This Role - High-impact role driving AI category leadership and pipeline growth - Ownership of strategic, visible initiatives tied directly to revenue - Opportunity to shape AI go-to-market strategy at scale - Collaborative, high-performing marketing team - Competitive compensation and benefits For California applicants, the base pay for this role may range between $130,000 - $180,000 plus bonus, benefits, perks, and equity. (REQ ID: 2639)

United States
$130K - $180K / year
The Hartford logo

General Adjuster/Associate General Adjuster

The Hartford

Doing more and doing better for our customers every day.

Lead Generation70 days ago
Full TimeRemoteTeam 10,001+Since 1810H1B Sponsor

Role Description We are hiring for either Associate General Adjuster or General Adjuster (Depending on experience). This is a remote position located in the greater Seattle, WA area. The successful General Adjuster candidate will: - Plan, recommend, reserve and execute the investigation, valuation, disposition and settlement of large Commercial Insurance property claims. - Ensure compliance with corporate claim settlement policies and procedures and statutory, regulatory and ethics requirements throughout the United States. - Work to achieve fair, equitable and timely claim dispositions. - Properly assess the indemnity and expense exposure of assigned claims. - Report to a Property Major Case Manager and operate in a team environment. - Mentor Associate General Adjusters and Property Damage Adjusters. The successful Associate General Adjuster candidate will: - Plan, recommend, reserve and execute the investigation, valuation, disposition and settlement of large commercial insurance property claims. - Ensure compliance with corporate claim settlement policies and procedures and statutory, regulatory and ethics requirements throughout the United States. - Work to achieve fair, equitable and timely claim dispositions. - Properly assess the indemnity and expense exposure of assigned claims. - Report to a Property Major Case Manager and operate in a team environment. Qualifications - General Adjuster: Must have 5+ years of experience as a full file Claim Adjuster for complex property losses in excess of $500,000 in value. - Strong functional knowledge of commercial claims and ability to interpret and apply insurance coverage. - College degree or equivalent experience. - Consistent high level of performance and achievement over career span. - Cost estimation preferably using Xactimate and computer competencies required. - Good working knowledge of regional jurisdictional issues. - Disciplined time management and organizational skills; ability to function in a self-reliant manner. - Availability for nationwide catastrophe operations as necessary. - Must have MS Office knowledge (i.e. Excel). - Associate General Adjuster: Must have 3+ years' experience as a full file Claim Property Adjuster managing moderately severe property claims. - Strong functional knowledge of commercial claims and ability to interpret and apply insurance coverage. - College degree or equivalent experience. - Consistent high level of performance and achievement over career span. - Cost estimation preferably using Xactimate and computer competencies required. - Good working knowledge of regional jurisdictional issues. - Disciplined time management and organizational skills; ability to function in a self-reliant manner. - Availability for nationwide catastrophe operations as necessary. - Must have MS Office knowledge (i.e. Excel). Requirements - General Adjuster: 5+ years of experience. - Associate General Adjuster: 3+ years of experience. - Strong knowledge of commercial claims. - Ability to interpret and apply insurance coverage. - College degree or equivalent experience. - Cost estimation experience, preferably using Xactimate. - Good knowledge of regional jurisdictional issues. - Disciplined time management and organizational skills. - Availability for nationwide catastrophe operations. - MS Office knowledge (i.e. Excel). Benefits - Base pay range: $85,200 - $162,000. - Short-term or annual bonuses. - Long-term incentives. - On-the-spot recognition.

United States
$85.2K - $162K / year