• Drive strategic growth for the Managing General Agent (MGA) through expanding distribution and launching new insurance programs • Cultivate and maintain relationships with key wholesale distribution partners and internal retail partners • Negotiate and manage distribution agreements, and strategic partnership agreements • Lead and manage the Business Development Team; provide mentoring, coaching, and training • Conduct regular sales meetings, prospecting sessions, and pipeline reviews • Monitor and report on program performance metrics • Collaborate with internal teams to define program structures, underwriting guidelines, and rating frameworks

• Lead a team responsible for expansion, upsell and cross-sell revenue across both transactional and enterprise motions • Drive pipeline generation through outbound activity, account expansion, and partner engagement • Ensure the team is not reliant on renewals by building a strong culture of proactive pipeline creation • Maintain high standards for pipeline quality, deal progression, and execution • Enforce rigorous qualification and deal inspection frameworks (e.g., MEDDPICC, SPICED) • Lead accurate, accountable forecasting and uphold a high bar for deal validity • Coach reps on value-based selling, focusing on customer problems, impact, and differentiation • Drive transformation by refining ICP, messaging, and GTM for evolving products (e.g., Dash) • Enable multi-product, platform-oriented selling across complex enterprise deals • Collaborate cross-functionally with Product, Marketing, Customer Success, Solutions teams and leverage partners to accelerate pipeline and influence GTM strategy

Why you’ll love Softchoice: We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people. We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. The impact you'll have: We are seeking a dynamic and data-driven Senior Growth Marketing Manager to own and drive our demand generation programs, ensuring measurable growth across the entire customer lifecycle from acquisition to expansion. This role combines strategic vision with hands-on program management, focusing on audience segmentation, funnel optimization, and multi-channel marketing execution to deliver scalable results. The ideal candidate thrives on experimentation, leverages analytics to inform decisions, and collaborates across teams to achieve revenue growth goals.  What you will do: Program Ownership  - Serve as the owner and go-to person for demand generation program themes, ensuring alignment with business objectives  - Own cross-platform growth initiatives across SAM+, Digital Commerce (eCommerce) and ATC  - Support platform adoption strategies in partnership with SMEs and business leaders  Strategic Planning  - Develop and execute audience segmentation strategies, ensuring targeted and personalized marketing initiatives  - Develop segmentation strategies aligned to platform lifecycle stages (onboarding, activation, and expansion)  Content Alignment  - Collaborate with the content team to outline content blueprint needs across the customer journey (awareness to purchase)  Funnel Optimization  - Manage the customer funnel, from target account lists (TAL) to engagement, leads, and opportunities, ensuring consistent progress and performance  Performance Management  - Regular reporting and ownership on program goals, including program reputation-building, conversion rates, customer acquisition, expansion targets, and digital sales  - Define measurement frameworks and success metrics for growth initiatives  - Deliver recurring performance readouts and executive-facing updates  Program Alignment  - Coordinate with solution marketing and partner teams to establish program-level goals, lead with Softchoice solutions, manage vendor alignment to programs, and oversee partner-driven initiatives (with operational support for MDF management)  Experimentation and Innovation  - Design and execute tests to identify scalable tactics for customer acquisition and retention, optimizing campaigns based on performance  - Define and maintain a prioritized experimentation backlog  - Lead agile marketing testing design, execution, and scaling across channels and platforms  - Secure cross-functional stakeholder alignment for testing initiatives  - Build reusable playbooks and apply learnings across solutions and programs  Cross-Functional Collaboration  - Work closely with execution teams (events, SEO, paid media, content) to align marketing activities and amplify impact  - Partner with platform, analytics, and business teams to align growth priorities  - Facilitate alignment forums and testing readouts across ATC, SAM+, and Digital Commerce stakeholders  Data-Driven Insights  - Track, analyze, and report on program results, providing actionable insights to stakeholders at all levels (internal and partner-facing)  - Own cohort definitions and progression tracking across the customer lifecycle  - Build and maintain product and behavioral analytics dashboards (e.g., Amplitude)  - Validate marketing and platform data integrity and reporting accuracy  - Translate analytics into actionable recommendations and performance storytelling for leadership  Project Management  - Assign execution tasks to team members, maintain timelines, and ensure seamless program delivery What you'll bring to the table: - Experience: 5–7+ years of experience in growth marketing, demand generation, or a related role in a B2B environment  - Data-Driven Mindset: Proficiency in analytics tools (Google Analytics, CRM platforms, etc.) and a track record of making data-informed decisions  - Full-Funnel Expertise: Strong understanding of the customer journey and the ability to optimize marketing activities across all stages  - Collaboration Skills: Demonstrated success working cross-functionally with content, design, and execution teams  - Project Management: Exceptional organizational skills with the ability to manage multiple priorities and deliver on deadlines  - Tech Savvy: Familiarity with marketing platforms (ABM tools such as ZoomInfo, marketing automation tools such as Eloqua, Salesforce Marketing Cloud, etc.)  - Experience with product or behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks preferred  - Strategic Thinking: Proven ability to define strategies that align with business objectives and drive measurable growth  - Results-Oriented: A passion for experimentation, testing, and iterating to find what works  Compensation: A reasonable estimate of the current base pay range for this position in $91,000 - $114,000 annually. Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ. Not sure if you qualify? Think about applying anyway: We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply. Why You’ll Love Working Here: - The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success - High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other - Flexibility: Plan your workdays in a way that suits you best - Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years - Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self Inclusion & Equal opportunity employment: We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Require accommodation? We are ready to help: We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs. Our commitment to your experience: We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time. Job Requisition ID: 7293 EoE/M/F/Vet/Disability  #LI-NP1

• The full PMF metrics framework — define what's being measured, why it matters, and how it moves: paid conversion rate, retention and engagement depth, time-to-value, and referral rate • Landing page strategy — build, launch, and iterate continuously. Every version is a test, not a final answer • Experiment velocity — apply AI tools and modern workflows to accelerate learning cycles and compress time-to-insight • Cross-functional execution — work directly with the product and dev team to ensure validated ideas get built and shipped • Learning loops — capture what works, cut what doesn't, and maintain a tight feedback rhythm across all experiments