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EXL logo
EXL

We make sense of data to drive your business forward. #MakeSenseofData #DriveYourBusinessForward #PartnerYourWay

Senior Marketing Analytics

MarketingMarketingFull TimeRemoteSeniorTeam 10,001+H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

59 days ago

Salary

$110K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglishSQLTableau

Job Description

Senior Marketing Analytics

EXL

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes. • Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems. • Develop and maintain dashboards, visualizations, and performance reports using Tableau. • Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets. • Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness. • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments. • Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions. • Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making. • Ensure data accuracy and consistency through regular validation and quality checks. • Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.

Job Requirements

  • Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).
  • 4-5 years of experience in marketing analytics, data analytics, or related fields.
  • Strong proficiency in SQL for data extraction and manipulation.
  • Hands on experience with Tableau for visualization and reporting.
  • Solid understanding of marketing measurement concepts, attribution, and performance analytics. Preferably in B2B marketing space.
  • Excellent communication skills with the ability to translate data into compelling narratives.
  • Demonstrated experience collaborating with stakeholders and influencing decisions.
  • Strong analytical thinking, problem-solving abilities, and attention to detail.
  • Ability to work independently, take initiative, and manage multiple priorities.
  • Preferred Qualifications****
  • Experience working with fintech, financial services, or digital first consumer businesses.
  • Familiarity with marketing attribution models, MMM, or experimentation frameworks.
  • Exposure to additional BI or data visualization tools.
  • Understanding of predictive modeling or statistical analysis techniques.

Benefits

  • For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits

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