• Own end-to-end event coordination, budget tracking, logistics, booth design, material sourcing, and travel bookings • Develop event briefs, coordinate stakeholder preparation, and execute pre-event content across channels in both English and French • Be present on-site at events and own post-event operations, CRM attribution, follow-up coordination, and ROI reporting • Execute campaign assets as briefed by the Marketing Manager; email copy, ad creatives, social content, and landing page copy • Monitor campaigns in HubSpot, LinkedIn Campaign Manager, Google Ads, and other active platforms; track and report on CPL, MQL, and conversion metrics • Support email, LinkedIn, and ABM campaign execution; assist with A/B testing setup, performance monitoring, and documentation of learnings • Own the social media calendar, coordinating all bilingual content, scheduling, and performance reporting • Project manage content production: blogs, case studies, thought leadership; coordinating with internal SMEs and ensuring on-schedule publication • Support product and feature launch campaigns by executing content and asset production based on briefs from the Marketing Manager • Maintain lead tracking and campaign attribution in HubSpot; ensure data hygiene and accurate reporting across campaigns • Build and maintain regular performance reports covering events, demand gen, social, and email • Maintain the master marketing calendar and support general marketing operations, such as merch, swag, client gifts, printing, and shipping logistics

Role Description We’re looking for a full-time Email & SMS Marketing Manager (40 hours/week) to own and scale our retention marketing - someone who can turn subscribers into loyal customers and maximize lifetime value. - Plan, build, and execute high-converting email campaigns using Klaviyo - Manage and optimize SMS campaigns using OneText to drive engagement and revenue - Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.) - Segment audiences and personalize messaging to increase conversions and retention - Collaborate with designers and copywriters to produce compelling, on-brand campaigns - Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize - A/B test subject lines, creatives, offers, and send times to improve results - Ensure compliance with email/SMS regulations and best practices - Stay updated with trends in retention marketing and apply new strategies Qualifications - Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels - Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert - SMS Marketing Experience – Hands-on experience with OneText or similar platforms - DTC E-commerce Background – You understand customer lifecycle and retention strategies - Data-Driven Mindset – You make decisions based on metrics, not guesswork - Strong Copy & Strategy Sense – You know how to create messaging that sells - Organized & Reliable – You can manage multiple campaigns and deadlines consistently Requirements - Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue Benefits - Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results - Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years - Make a Real Impact – Your campaigns will directly drive revenue and retention - Take Ownership – You’ll fully own email & SMS strategy and execution - Learn & Grow Fast – Work with a high-performing, fast-paced team

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes. • Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems. • Develop and maintain dashboards, visualizations, and performance reports using Tableau. • Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets. • Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness. • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments. • Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions. • Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making. • Ensure data accuracy and consistency through regular validation and quality checks. • Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.

We are seeking a highly organized and independent Marketing Operations Contractor to provide part-time support to our marketing team. This role will work directly with our Senior Marketing Manager and is ideal for someone who enjoys working behind the scenes to keep marketing initiatives running smoothly, particularly around events, webinars, contact management, and content support. This position requires approximately 10 hours per week and offers flexible scheduling. The ideal candidate is detail-oriented, comfortable working independently, and experienced with HubSpot and general office operations. Key Responsibilities Assist with operational tasks related to marketing events, webinars, CRM management, and light content support. Responsibilities may include: - Researching and coordinating with venues for in-person events - Building target attendee lists and managing contact lists in HubSpot - Coordinating sponsor logistics for conferences - Creating calendar invitations and managing RSVP tracking - Ordering promotional items and tracking inventory - Tracking event budgets vs. actual spend - Supporting webinar logistics, including coordinating speaker availability, collecting speaker bios/headshots, creating templated registration landing pages, and segmenting registrants, attendees, and no-shows - Performing contact enrichment and CRM data updates - Preparing segmented lists for campaigns and outreach - Compiling quotes and testimonials into drafted internal documentation - Drafting social media posts from existing marketing content - Creating recap blog drafts from webinar transcripts - Identifying short clips or snippets for social media use