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Marketing Analytics & Growth Manager
Location
Bulgaria + 1 moreAll locations: Bulgaria | Slovakia
Posted
102 days ago
Salary
0
Seniority
Lead
Job Description
Marketing Analytics & Growth Manager
Nexcess
Role Description Liquid Web is hiring a Marketing Analytics & Growth Manager to power our volumetric, subscription-driven growth engine. This isn't a "back-office" reporting job—it is a high-velocity, hands-on role for a data-driven optimizer. You will own the measurement systems connecting marketing spend to conversion, retention, and LTV, with a critical emphasis on Liquid Web’s core buyers. You are an embedded growth partner working alongside our Channel Managers and Q-Team (Sales) to discover new opportunities for optimization. If you love rolling up your sleeves to move from messy data to a tactical playbook that drives MRR, this is your role. What You’ll Do - Channel Optimization & Performance Hunting: Partner daily with Channel Managers (Paid, SEO, Email) to find the "win." You don’t just report spend; you identify which campaigns are driving high-LTV customers and which are just driving "noise." - Q-Team & Sales Velocity: Become the analytical engine for our Q-Team. You’ll analyze lead-to-close velocity, identify where high-value leads are dropping off, and build the feedback loop that tells Marketing exactly which leads the Q-Team actually wants. - Subscription Economics & LTV Modeling: Build and operationalize the models that track the "Liquid Web Journey"—from a $50 VPS signup to a $2,000 Dedicated Cluster. You’ll develop payback and CAC views to ensure every dollar spent is a smart one. - Expansion Strategy (Upsell & Cross-sell): Use data to find the "Upgrade Triggers." You’ll model the pathways for account expansion and identify the best moments to prompt a customer to move from VPS to Dedicated or add on security and backup services. - Attribution & "Readout" Authority: Own the measurement for A/B tests and funnel experiments. You’re the one who calls the "win" or "loss," providing the statistical confidence that allows the team to move fast and double down on what works. - Power BI Reporting & Governance: Own the Liquid Web Marketing reporting suite. You turn complex data into executive-ready "stories" and maintain the semantic models that serve as the single source of truth for the department. What Success Looks Like (6–12 Months) - The Growth Map: Channel Managers have a clear, automated view of LTV:CAC and payback by channel and product. - Q-Team Efficiency: Lead-to-close conversion rates have improved because you’ve identified and removed friction in the sales funnel. - Expansion Visibility: Upsell and cross-sell velocity are visible and actionable for both Marketing and Sales. - A Culture of Testing: We are running faster, smarter experiments. Qualifications - Experience: 3–5+ years in Marketing Analytics, Data Science, or Growth—ideally in a subscription-based (SaaS/Hosting) environment. - Optimization Mindset: You don't just "do data"; you look for the "Why" and suggest a better way to hit the target. - Revenue Growth: Demonstrated ability to analyze and optimize upsell/cross-sell funnels and product attachment rates. - Communication: Strong cross-functional partner skills; able to explain complex cohort math to a Marketing Manager and high-level ROI to a VP with equal clarity. Working Style - Builder Mindset: Comfortable moving from messy, raw data to reliable, automated systems. - Fast & Scrappy: You know when a "directionally correct" insight today is better than a perfect model next month. - Collaborative Partner: Able to influence without authority and level up the team’s data literacy through high standards.
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