Overview: Reporting to the Head of Demand Generation, the Growth Media Strategist is responsible for finding the underpriced channels where Nexcess's target accounts live — and engineering the coordinated, multi-channel account experiences that move them from anonymous to engaged. This is not a paid media management role. You will not just be optimizing Google Ads campaigns or managing a LinkedIn budget against a CPL target. You will be hunting. You will identify micro-segments of high-fit accounts, map where their buying committees actually concentrate attention — the newsletters they trust, the podcasts they listen to, the communities where they solve real problems — and activate a coordinated set of channels that creates an experience, not a campaign. You will work in close partnership with the Head of Demand Generation on account strategy, the Growth Coordinator on ABX ops and signal escalation, the Content Experience Manager on copy and content routing, and the Web Experience Manager on landing page conversion. Every play you run is a hypothesis, every 6-week window is a decision point, and every dollar you spend needs a clear account-level signal to justify it. This job is for you if: - You read B2B media the way a trader reads markets. You're always scanning for the next underpriced pocket of attention — the newsletter with 8,000 deeply relevant subscribers, the podcast where your exact ICP calls in, the community where your buyers debug each other's problems at 11pm. You find it before your competitors bid it up. - You think in accounts, not audiences. A LinkedIn audience of "IT Directors at companies with 200–1,000 employees" doesn't excite you. A named list of 75 accounts that match your best customers — and a plan to surround their buying committee from six directions over six weeks — does. - You measure intent lift, not click-through rate. You know that a newsletter placement that generates zero form fills but causes eight target accounts to spike in 6sense is working. You can make that case with data. - You start experiments before you have perfect information. You'd rather launch a podcast sponsorship with a 6-week runway and a clear kill criterion than spend three weeks building the perfect brief. You optimize on the fly and document what you learn. - You treat channel discovery as a research discipline. You use LinkedIn Audience Insights, customer interviews, and your own reading habits to map where your ICP pays attention. You don't guess. You research, then you spend. - You coordinate like an air traffic controller. You understand that an ABX play is only as good as the timing. The newsletter placement, the direct mail send, the LinkedIn thought leader ad, and the BDR outreach need to land in a sequenced arc — not all at once, not independently. You own that coordination. Why join our mission: Hunt Channels Your Competitors Haven't Found Yet: Nexcess's ICPs are concentrated in specific communities and publications that most enterprise SaaS companies haven't discovered. You will have the mandate, the budget, and the tools to find them and own them before the competition catches up. Own a New Motion: You will build the channel experiment playbook, define what "working" looks like for dark funnel channels, and create the institutional knowledge that tells Nexcess where its best accounts actually live. That is a career-defining piece of work. Your Metrics Are Account Metrics: You will be judged on account coverage %, intent lift rate, cost per engaged account, and whether the accounts in your ABX programs have a meaningfully higher win rate than those outside them. That is a more honest and more interesting way to measure media. Core Responsibilities 1. Channel Discovery & Micro-Segment Targeting - ICP Attention Mapping: Research where each target account cluster concentrates attention — using 6Sense, LinkedIn Audience Insights, customer interviews, and direct community participation — before spending a dollar on any channel - Micro-Segment Identification: Work with the Head of Demand Generation to identify and prioritize high-value account clusters of accounts based on shared firmographic, technographic, and behavioral characteristics - Channel Experiment Backlog: Maintain a prioritized backlog of channel experiments — each with a defined hypothesis, targeting rationale, success metric, and 6-week decision point — reviewed with the Head of Demand Generation bi-weekly - Competitive Intelligence: Monitor where competitors are building media and community presence; identify whitespace channels before they become crowded and expensive 2. ABX Experience Design & Activation - Play Architecture: Design coordinated, multi-channel account-level experiences for each target segment — not campaigns, but sequenced plays where an account encounters Nexcess across 3–5 channels in a purposeful arc over 4–6 weeks - Channel Activation: Negotiate and activate across non-traditional and paid channels — niche newsletter sponsorships, podcast host-read ads, Slack community sponsorships, intent-triggered direct mail, programmatic DOOH, LinkedIn Thought Leader Ads, and category placements - Expansion ABX: Apply the same ABX motion to existing customer accounts flagged as whitespace or competitor-researching — coordinating with the Lifecycle Manager on sequence timing and the Head of DG on expansion account prioritization - BDR Coordination: Work with the Growth Coordinator to time BDR outreach to the peak of account engagement — ensuring the BDR follow-up lands when intent signals are highest, not before or after the window closes 3. Intent Monitoring & Signal Escalation - Daily Signal Review: Monitor 6sense and Bombora dashboards during active ABX windows; flag account intent spikes to the Head of Demand Generation and Growth Coordinator - Engagement Threshold Design: Define the combination of signals — Pathfactory touches, site visits, intent data, direct mail delivery plus BDR response — that constitutes a warm account ready for high-touch outreach - Martech Integration: Work with the Martech Manager to ensure Pathfactory engagement, intent signals, and ABX campaign data flow into a unified account-level view in the CRM — so every touch point is visible to BDR and Sales teams in one place - Competitive Re-Engagement: When an existing customer account shows competitor research signals in 6sense, design and activate a re-engagement ABX play in coordination with the Lifecycle Manager and CS team 4. Channel Experimentation & Budget Management - Experiment Cadence: Run a minimum of 2 new channel experiments per quarter, each with a defined hypothesis, clear success metric, and a binary kill-or-scale decision at the 6-week mark — no zombie campaigns - Direct Negotiation: Negotiate channel placements directly with newsletter publishers, podcast producers, community operators, and directory platforms — managing contracts, creative specifications, and performance commitments - Budget Accountability: Own channel spend with full P&L accountability — tracking spend pacing, negotiating rates, and making reallocation decisions without waiting for a weekly finance review - Experiment Documentation: Maintain a channel experiment log that becomes Nexcess's institutional knowledge on what works for each ICP segment — the definitive record of every test, result, and learning 5. Attribution & Reporting - Dark Funnel Attribution: Build attribution methodology for channels that have no native click tracking — using control group comparison, intent lift measurement, unique URL tracking, and Pathfactory engagement correlation to make the pipeline case for channels that don't generate form fills - Account-Level Reporting: Contribute to the Head of DG's weekly account movement report with channel-level engagement data — which accounts showed intent lift during active ABX windows, which channels drove the lift, and what the recommended next action is - Performance Synthesis: Produce bi-weekly channel diagnostic reports for review with the Head of DG — covering intent lift rate, account coverage %, cost per engaged account, and experiment kill-or-scale recommendations Experience Requirements - You have successfully held previous roles in (any of): - Account-Based Marketing or ABX: You have built named account programs, coordinated multi-channel activation, and measured success at the account level — not the audience level - Growth Marketing: You have owned a channel experiment cadence, made data-backed kill-or-scale decisions, and built institutional knowledge from the results - Media Buying or Sponsorship Strategy (non-agency): You have negotiated placements directly with publishers and held them accountable to performance — not briefed an agency and reviewed their slides - Dark Funnel or Intent-Based Marketing: You have used 6sense, Bombora, or G2 Buyer Intent to design marketing programs that operate before the hand-raise — and you can measure their impact without relying on form fills - Channel Discovery Expertise: Has used SparkToro, Audiense, or equivalent audience intelligence tools to map ICP attention before activating spend — not relied on platform-native audience targeting as the primary research method - Attribution Without Pixels: Can build a credible pipeline influence case for a channel that has no native conversion tracking — using intent lift, control groups, and engagement signals rather than last-touch attribution - Direct Negotiation Experience: Has negotiated media placement contracts — pricing, editorial terms, creative specifications, exclusivity — directly with the seller, not through an agency intermediary - Systems Coordination: Can orchestrate a multi-channel ABX play — aligning channel activation timing, BDR outreach windows, direct mail sends, and content routing — without a project manager holding the schedule Key Performance Indicators (KPIs) - Target account coverage %: % of the named account list touched by at least one channel in the last 30 days — the primary health metric for the ABX ecosystem - Intent lift rate: % of accounts in active ABX programs showing a 6sense intent spike vs. a matched control group not in the program — the measure of whether dark funnel channels are actually creating awareness - Cost per engaged account (CPE): Total channel spend divided by accounts showing 3+ engagement signals — replaces CPL as the primary efficiency metric - Channel experiment velocity: Number of new channels tested per quarter — a leading indicator of the hunting behavior this role is hired for - Win rate lift: Win rate of accounts in active ABX programs vs. accounts outside them — measured on a 90-day lag — the ultimate validation that the ecosystem is working Work Environment The physical demands described here are representative of those that must be met by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. - While performing the essential duties of this job, the individual is regularly required to speak and hear - While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation - Works at a desk and computer screen for extended periods of time - Works in a traditional climate controlled office environment or from home - Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population Disclaimer This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”. Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! Proof of work The team The Growth Engagement team is a new, fast-moving squad focused on one thing: bringing users back and keeping them engaged. We build the systems behind rewards, re-engagement campaigns, referral programs, and conversion experiments that directly move revenue and retention metrics. Think push notifications that drive meaningful traffic, loyalty programs, gamification, and geo-expansion experiments — greenfield work with real impact. As Tech Lead on the Growth Engagement team, you'll be the technical anchor for a small squad of 3–5 engineers — deeply hands-on in the code while providing the clarity and direction that keeps the team executing at pace. You'll own the technical foundation for a greenfield engagement platform, making early architectural decisions that will shape how we build rewards, notifications, and experimentation capabilities for years to come. This role is for engineers who thrive in ambiguity, love building from scratch, and are energized by seeing their work directly move metrics. You're not a pure people manager — you're a technical leader who ships alongside your team. This role is fully remote. We consider candidates in EU and EST US/LATAM timezones. The opportunity - Own the technical direction and delivery for re-engagement and rewards systems — from push notification infrastructure to loyalty mechanics and gamification features. - Stay hands-on in the codebase, writing production-grade code and setting the bar for quality, reliability, and speed. - Make early architectural decisions for a greenfield system — designing for experimentation velocity and iterative growth. - Break down fast-moving initiatives from leadership into clear, executable plans your squad can ship in ~1-week cycles. - Partner with Product to scope and run experiments — referral optimization, geo-expansion, pricing mechanics, campaign infrastructure, and more. - Mentor and support engineers on your squad, growing their technical judgment and autonomy. - Collaborate with other engineering leads to ensure consistency and best practices across the broader Growth organization. Skills you should HODL - Strong individual contributor background — you write production-grade code and lead by example. - Experience technically leading or coordinating a small team, squad, or project, whether formally or informally and day to day being involved in coding and outcomes of the team. - Deep proficiency in TypeScript (React / React Native) including mobile engineering and a broad knowledge of backend engineering including Rust, our core languages. - Comfort building in greenfield environments — you can make pragmatic early decisions without over-engineering. - A strong experimentation mindset — you're used to shipping fast, measuring impact, and iterating. - A product mindset — you care about retention and revenue metrics, not just engineering output. - Strong communication skills; you can translate fast-moving leadership direction into clear technical plans. - Comfort operating autonomously in a remote-first, distributed environment. Nice to haves - Experience building engagement systems: push notifications, email re-engagement, referral programs, loyalty or rewards platforms. - Background in gamification, incentive mechanics, or campaign infrastructure. - Familiarity with experimentation frameworks and A/B testing at scale. - Exposure to infrastructure and tooling such as Docker, Kubernetes, Terraform, Redis, or GitLab CI/CD. - Experience in a high-growth environment where pace and adaptability were essential. How You Lead - You lead through technical clarity — setting direction, sharing context, and empowering your squad to ship fast with confidence. - You mentor through doing — your code, decisions, and process set the bar for those around you. - You communicate proactively, translating leadership priorities into actionable direction for your team. - You model ownership and accountability — when the team ships a win, you made it possible. We know that great engineers come from many backgrounds. If you're excited about the mission but don't meet every requirement, we encourage you to apply. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice

• Play a front-seat role in designing and executing our growth strategies. • Create, manage and optimise marketing campaigns on Google, Bing, Meta, Tiktok, etc. • Identify, prioritise and test new and emerging marketing channels. • Adjust landing pages and signup flows to improve conversions and monetization. • Implement & Troubleshoot attribution/tracking issues. • Work towards clear marketing KPIs such as ROAS, CAC & LTV.

• work closely with the City Manager and a small team • DRIVE GROWTH for the flagship Singapore business • focused on customer acquisition, sales conversion, player engagement, and revenue initiatives