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Digitalenta logo
Digitalenta

Digital kompetens på dina villkor.

Performance and MarTech Lead

Full-stack EngineerSoftware EngineerContractRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Thailand

Posted

60 days ago

Salary

0

Seniority

Senior

EnglishSwedish

Job Description

Performance and MarTech Lead

Digitalenta

• Define and implement a unified customer identity across channels (CDP, web, app, external platforms such as LINE, Meta, and Google). • Design frameworks for identity stitching (connecting anonymous and known data). • Ensure the correct data structure in the CDP for effective activation and measurement. • Develop audience strategies and campaign setups based on customer insights. • Advise on channel selection, budget allocation, and Performance Marketing KPIs. • Support teams in campaign setup, audience management, and defining channel roles. • Design tracking and attribution models (including Conversion API). • Ensure seamless data integration between external channels and internal systems (app, web, CRM). • Define customer journeys through campaigns and how these are orchestrated dynamically. • Establish measurement frameworks for channel performance, conversion, and customer engagement. • Drive continuous optimization based on data and insights. • Advise on data standards, governance, and AI-driven optimization.

Job Requirements

  • Solid experience in Performance Marketing (Meta, Google, LINE), including audience strategy and funnel management.
  • Strong expertise in Customer Data Platforms (e.g. Adobe CDP).
  • Experience with data infrastructure, tracking, attribution, and identity stitching.
  • Knowledge of campaign orchestration and trigger-based communication.
  • Experience defining KPIs and marketing measurement models.
  • Requirement: Experience from the Banking/Finance sector and working within regulatory environments.
  • Understanding of data governance, data quality, and AI-related processes.
  • Experience working in Southeast Asia is a merit.
  • Accustomed to working cross-functionally with tech, data, and business teams.
  • Experience in supporting organizations to build internal marketing capabilities.
  • Fluent in English.

Benefits

  • Kompetensplanering
  • Branschnätverk
  • Kompetenssäkring
  • Flexibilitet och service

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