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Data Analyst IV – Marketing Analytics, Digital Insights
Location
Texas
Posted
65 days ago
Salary
$120K - $150K / year
Seniority
Lead
Job Description
Data Analyst IV – Marketing Analytics, Digital Insights
Vericast
• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels • Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams • Present strategic recommendations that drive action and influence stakeholder decisions • Mentor junior analysts and contribute to team knowledge sharing
Job Requirements
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Track record of delivering impactful insights that influenced strategic business decisions
- Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
- Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance and pet insurance
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