• Fully own the Meta Ads backend across Facebook and Instagram. • Build, maintain, and iterate campaign, ad set, and ad architecture. • Execute daily creative uploads, swaps, and testing across multiple formats. • Ensure cleanliness, consistency, and reliability within Ads Manager. • Actively manage budgets, scaling spend and reallocating based on performance signals. • Optimize across the full funnel within Meta, including prospecting, retargeting and retention. • Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC. • Make rapid, data-driven optimizations directly inside Meta Ads Manager. • Maintain accuracy and execution discipline in a high-volume environment. • Respond quickly to performance shifts, creative fatigue, and pacing needs. • Collaborate closely with creative and growth teams to support channel objectives.

• Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations. • Serve as an executive-facing leader, responsible for presenting lifecycle communications strategy, transformation roadmap, performance results, and financial impact to the Executive Leadership Team. • Define and govern enterprise communications strategy ensuring cohesive cross-channel journeys and prioritization of strategies. • Drive process enhancements and integration improvements that increase execution speed and improve quality control. • Own communications strategy across high-impact lifecycle events and tradeoff decisions that influence churn mitigation and customer value. • Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning. • Partner with Advanced Analytics, MarTech, and IT to implement new automated tools. • Partner with Advanced Analytics to design rigorous measurement frameworks that quantify incremental impact of communications strategy transformation. • Build a performance culture that refines lifecycle strategies based on data and incrementality measurement.

If you have a Candidate Login already, but have forgotten your password please use the steps to reset your password. If you have forgotten your email login, please contact servicedesk@welocalize.com subject Workday Candidate Login When creating your Workday account and entering personal information like name, address, please do not use ALL CAPS. Thank you! NOTICE: For Privacy Policy please review here Job Responsibilities: This role involves managing translation and copy-editing tasks, ensuring high-quality linguistic deliverables for assigned projects or accounts. Responsibilities include coordinating with freelancers and agencies, maintaining language resources, resolving terminology queries, and collaborating with clients and internal teams to enhance workflow efficiency. The position also supports broader team efforts through editing, error arbitration, and active participation in quality initiatives.The following is a non-exhaustive list of responsibilities and areas of ownership for this role: - Performing copy-edit tasks on assigned projects or accounts - Performing on-demand translation tasks - Performing lead linguist role on assigned accounts - Taking ownership of deliveries that were translated internally or by external partners for one or more accounts into their target language - Preparing, managing and maintaining the language materials (including glossaries, Style Guides, work instruction) up to the quality standards and up to date as required by the account or project - Managing project-related queries - Ensuring good interaction among team members and resolving questions on terminology and language matters - Coordinating with freelancers, agencies and internal linguists on assigned projects or accounts - Testing and qualifying new freelancers and vendors as required - Developing and training of internal linguists/new and existing freelancers according to the accounts’ and Welocalize’s needs - Interacting with clients on linguistic matters as required - Participating in the development of new and improved working processes. Propose process improvements. - Meet or exceed the KPIs in terms of productivity, on time delivery, quality - Achieving the goals set by the team manager Additional Job Details: REQUIREMENTS Education Level University degree in Translation/Applied Languages/Linguistic Studies or equivalent combination of education and experience (University degree in other fields plus 2 years of full time experience in translation; OR 5 years of full time professional experience in translating) Experience and Skills - Fluent in English, both written and spoken - Native fluency in TARGET language - 8+ years of relevant experience in translation/localization/editing or content writing - 5+ years of review experience - Thorough understanding of the localization process - Excellent knowledge of terminology used various subject matters - Subject-matter expert within company for assigned content specialities, service lines and processes - Excellent user experience of standard CAT tools, e.g. XTM, SDL Studio and issue tracking and query management tools, e.g. JIRA - Ability to learn new localization tools and applications quickly - Excellent user experience of standard software, such as Windows and Office applications - Ability to give clear, concise and constructive feedback - Ability to coordinate internal and external translators - Excellent interpersonal, written and verbal communication skills - Ability and willingness to train/teach others and pass on knowledge. - Ability to work with tight deadlines - Excellent problem solving skills - Ability to effectively present information and respond to questions from groups of managers, clients, linguists - Ability, willingness and experience in communicating with customers at various levels - Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists - Ability to work in a virtual team

• Ensure consistent, on brand creative across all B2B touchpoints • Collaborate with Product Marketing, Creative and Content • Partner with Product Marketing and Sales to align on event strategy • Lead and develop the Events Manager • Own event planning with clear measurement and ROI accountability • Partner with Sales to own Becker’s ABM and lead generation strategy • Own the marketing qualified lead generation strategy