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Senior Media Buyer – Meta
Location
Sri Lanka
Posted
76 days ago
Salary
0
Seniority
Senior
Job Description
Senior Media Buyer – Meta
Oceans
• Fully own the Meta Ads backend across Facebook and Instagram. • Build, maintain, and iterate campaign, ad set, and ad architecture. • Execute daily creative uploads, swaps, and testing across multiple formats. • Ensure cleanliness, consistency, and reliability within Ads Manager. • Actively manage budgets, scaling spend and reallocating based on performance signals. • Optimize across the full funnel within Meta, including prospecting, retargeting and retention. • Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC. • Make rapid, data-driven optimizations directly inside Meta Ads Manager. • Maintain accuracy and execution discipline in a high-volume environment. • Respond quickly to performance shifts, creative fatigue, and pacing needs. • Collaborate closely with creative and growth teams to support channel objectives.
Job Requirements
- Meta Ads Expertise: Deep, hands-on experience with Meta Ads Manager across Facebook and Instagram (non-negotiable).
- DTC Experience: Proven success scaling DTC consumer brands on Meta Ads.
- Campaign Execution: Strong command of campaign structure, ad set architecture, and creative testing frameworks.
- Budget Management: Experience managing and scaling ad spend efficiently.
- Tracking Knowledge: Solid understanding of Meta Pixel and conversion event setup.
- Analytics: High proficiency in Excel and/or Google Sheets for performance analysis.
- Ownership Mindset: Comfort operating independently with full accountability for results.
- Execution Focus: Detail-oriented, fast-moving, and thrives in accountability-heavy environments.
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