TADERA

• Act as the technical referent for marketing measurement projects across global markets, guiding implementation within established frameworks • Translate business needs into robust analytical solutions in collaboration with consultants and product teams • Support the technical design, execution, and interpretation of models such as MMM, Advance digital Attribution models, and geo-lift tests • Contribute to model deployment and integration into web-based platforms, in collaboration with product and data engineering teams • Ensure consistency and quality across deliverables, promoting repeatable and privacy-first methodologies • Represent technical capabilities in internal conversations and client-facing discussions • Help maintain a knowledge-sharing culture across the team, and mentor junior team members when appropriate.

• Implement, optimize, and maintain cloud-based solutions on GCP for data analytics and insights. • Support the deployment, maintenance, and scaling of ML and LLM-based solutions. • Develop and maintain reliable, secure, and high‑performance cloud infrastructure. • Automate deployment and management processes using scripting and basic IaC tools. • Monitor systems, troubleshoot issues, and optimize cloud services and data pipelines. • Collaborate with senior engineers on technical design and maintain clear technical documentation. • Work closely with cross‑functional teams and share cloud best practices with Strategy and Media teams.

Role Description TADERA is seeking a confident, highly motivated, and results-driven Business Development Representative (BDR) to join our growing Sales & Marketing team. This role reports directly to the Vice President of Sales & Marketing and plays a critical part in building pipeline and driving new revenue growth across our target market of U.S. hub airports. In this role, you will be responsible for: - Qualifying inbound leads - Sourcing outbound opportunities - Re-engaging existing prospects already in our database - Converting engagements into qualified meetings and new sales opportunities for the Account Executive team The ideal candidate brings 1–3 years of B2B sales or business development experience — ideally in software or technology — with a proven track record of exceeding targets and exceptional written and verbal communication skills. Experience selling into government or public-sector entities is a significant asset. This is a fully remote position. Candidate may be asked to travel within North America (USA/Canada). Qualifications - 1-3 years of experience in a B2B sales, business development, or inside sales role — software or SaaS experience preferred. - Demonstrated success selling to government entities, public authorities, or regulated industries. - Exceptional communication and presentation skills — both written and verbal. - Self-motivated and results-oriented, with the ability to manage your own schedule and work independently. - Strong research, prospecting, and lead generation skills. - Proficiency with CRM software; hands-on experience with HubSpot is a strong asset. - Comfort with outbound sales tools, LinkedIn Sales Navigator, and email sequencing platforms. - A bachelor's degree in business, marketing, or a related field is preferred. - Eligibility to travel freely between Canada and the United States is required. Requirements - Research and identify prospective airport clients across North America with a focus on U.S. Small, Medium and Large hub airports. - Run outbound outreach via email, phone and LinkedIn to introduce TADERA's solutions and qualify interest. - Follow up on inbound leads and re-engage existing prospects in the database to move them toward a meeting. - Secure introductory meetings and hand off qualified opportunities to the Account Executive team. - Maintain accurate records of prospect interactions and pipeline activity in HubSpot CRM. - Collaborate with Account Executives and the VP of Sales & Marketing on outreach messaging and targeting strategies. - Represent TADERA professionally at select industry events such as ACI-NA, AAAE, and PTE World. - Share feedback from prospect conversations to help sharpen messaging and product positioning. Benefits - Competitive base salary with an uncapped commission structure and clearly defined OTE. - Comprehensive benefits package including health, dental, and vision coverage. - A fully remote work environment with flexibility and autonomy. - Ongoing professional development, sales training, and conference attendance opportunities. - The chance to make a meaningful impact at a growing, customer-focused software company with a strong market position. - A collaborative, supportive team culture with direct access to senior leadership. How to Apply If you are excited about the opportunity to drive growth in the aviation and government technology sector, we want to hear from you. Please submit your resume and a brief cover letter outlining why you are the right fit for this role to: ENTER Recruitment email address. TADERA is an equal-opportunity employer. We welcome and encourage applications from individuals of all backgrounds, identities, and experiences.

• Lead Activation Strategy & Media Investment • Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms. • Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement. • Lead activation strategy for five core accounts while providing oversight across ~15 additional accounts. • Support investment strategy and negotiation with media platforms, publishers, and technology partners. • Build Best-in-Class Activation Operations • Establish and refine activation workflows, best practices, and operational frameworks. • Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment. • Ensure the activation team operates efficiently while maintaining high-quality delivery. • Partner Across Global Teams • Work closely with a European activation lead to ensure consistent standards and collaboration across markets. • Align on global activation frameworks, delivery models, and operational processes. • Lead & Develop the Activation Team • Manage and mentor a distributed team of activation specialists across the US and Europe. • Oversee the work of supervisors, buyers, and activation specialists across the portfolio. • Support career development through coaching, training, and structured performance development plans. • Foster a culture of accountability, collaboration, and continuous learning. • Drive Innovation & Business Growth • Present activation strategies, insights, and opportunities to internal teams and clients. • Contribute to new business pitches and activation strategy development. • Maintain strong relationships with key platform partners to identify new opportunities and innovations.

• Execute & Optimize Paid Media Campaigns • Manage cross‑channel activation across paid social, programmatic, and other B2B media platforms • Execute campaigns from setup through launch, optimization, and close‑out • Monitor pacing, budgets, and performance to ensure campaigns deliver against targets • Implement ongoing optimizations based on performance insights and data analysis • Own activation for a portfolio of assigned client accounts • Support senior team members on larger or global accounts as needed • Ensure campaign structures, budgets, and timelines align with approved media plans • Maintain Operational Excellence • Follow established activation workflows, best practices, and governance standards • Maintain clean documentation in media management and reporting tools • Collaborate Across Global Teams • Work closely with media colleagues across the US and Europe to ensure consistency in execution • Communicate clearly with internal stakeholders on performance, pacing, and campaign status • Contribute to Growth & Innovation • Stay up to date on platform updates, new ad formats, and B2B media innovations • Share learnings and recommendations with the broader media team • Support new business efforts through research, forecasts, and activation input when needed

• Perform data wrangling tasks, including data cleaning, transformation, and integration from multiple sources to ensure high-quality and accurate datasets for analysis. • Continuously research and learn about new technologies and statistical methodologies to stay current in the rapidly evolving field of data science and marketing analytics. • Assist in applying advanced statistical techniques and machine learning algorithms to analyze event-level and aggregated data, identify patterns, and provide actionable insights to drive marketing performance. • Support the implementation and evaluation of marketing models, such as customer segmentation, lift analysis, attribution modeling, and marketing mix models.

• Implement, optimize, and maintain cloud-based solutions on GCP for data analytics and insights. • Support the deployment, maintenance, and scaling of ML and LLM-based solutions. • Develop and maintain reliable, secure, and high‑performance cloud infrastructure. • Automate deployment and management processes using scripting and basic IaC tools. • Monitor systems, troubleshoot issues, and optimize cloud services and data pipelines. • Collaborate with senior engineers on technical design and maintain clear technical documentation. • Work closely with cross‑functional teams and share cloud best practices with Strategy and Media teams.

• Produce attractive and effective designs for all media to tell our Brands’ story. • Deliver high quality, on-brand, scalable graphics solutions and ensure consistent quality content is delivered on time, every time. • Edit and refine graphic designs into finished products. • Regularly seek feedback and critique on work produced in order to further develop style and execution. • Liaise and lead effectively on client calls alongside the Creative Project Manager and other stakeholders. • Support the wider team throughout the execution of campaigns and projects. • Participate during Creative team meetings and share ideas. • Communicate and collaborate cross-functionally within client and media group with other key stakeholders including People & Culture, Engineering, and Advertising.

• Produce attractive and effective designs for all media to tell our Brands’ story. • Deliver high quality, on-brand, scalable graphics solutions and ensure consistent quality content is delivered on time, every time. • Edit and refine graphic designs into finished products. • Regularly seek feedback and critique on work produced in order to further develop style and execution. • Liaise and lead effectively on client calls alongside the Creative Project Manager and other stakeholders. • Support the wider team throughout the execution of campaigns and projects. • Participate during Creative team meetings and share ideas. • Communicate and collaborate cross-functionally within client and media group with other key stakeholders including People & Culture, Engineering, and Advertising.

• Steers all strategy conversations on the account • Ensures strategies are validated using proprietary tools before they reach the client • Brings a command of media principles to guide and challenge planners and strategists • Understands how success is defined and measured across brand, campaign, and channel levels • Contributes to investment discussions across markets, channels, and funnel stages • Works in close partnership with Data and Insights teams to ensure intelligence-led strategy • Acts as connective tissue across Havas strategy teams worldwide • Builds and maintains a proactive pipeline of media trends