• Conduct market and competitive analysis (ICP, segmentation, positioning, messaging). • Synthesize insights into clear recommendations for Sales leadership. • Support strategic GTM initiatives that improve focus and efficiency. • Design and test AI workflows that improve sales productivity (e.g., discovery prep, competitive battlecards, pitch personalization). • Create a lightweight “AI Playbook” documenting prompts, workflows, and use cases. • Identify measurable efficiency or quality improvements. • Shadow sellers and Solutions Consultants to understand the full sales motion. • Help refine a product pitch or demo narrative. • Deliver a final capstone presentation to GTM leadership.

• Partner on a day to day basis with the SVP, Revenue Operations and collaborate very closely with many other senior leaders across the business from CEO and CRO, downwards. to drive the execution of GTM strategies that enable the business to continue accelerated growth. • Support the implementation of organizational objectives that lead to a growth agenda, such as improved instrumentation, improved field productivity, reduced friction in processes. • Support global strategy development and play a key role in international expansion ensuring that we have the correct extended team members in a repeatable POD like structure and infrastructure ready for deployment. • Prioritize the roadmap of key initiatives related to sales acceleration, pipeline optimization, and market penetration. • Evaluate and oversee the implementation of cross-functional processes that ensure the efficient pursuit and closure of high-value sales opportunities. • Oversee the optimization of the initial sales lifecycle. Work with Marketing and Sales leadership to drive efficiency through systems and processes, from lead generation through the point of order management. • Partner with the Sales Enablement Lead to analyze requirements across the GTM team and ensure (in partnership) that the curriculum has the correct design elements to support requirements in improving productivity. • Ensure the efficacy, tracking, and measurement of cross-functional marketing programs to ensure high-quality lead flow and marketing attribution. • Maintain high levels of quality, accuracy, and process consistency in Sales Forecasting and Budgeting approaches used by the GTM organization. • Responsible for the creation and administration of compensation plans across Sales teams, ensuring the company’s financial objectives are optimally allocated to all sales channels through the quota program. • Provide capacity planning and forecasting insight for hiring needs, coverage models, and team configurations in order to maximize sales territory productivity. • Partner with senior sales leadership to identify opportunities for sales operations process improvements, reducing friction in the contracting and quoting (CPQ) process. • Provide sales reporting and other internal intelligence to the GTM organization, developing new reporting tools that provide real-time visibility into pipeline health.

Role Description ANet is seeking a Director of Product Marketing to build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product. This is a high-impact, cross-functional role at the center of ANet’s growth strategy. - Work closely with Sales, Product, and Implementation to ensure district leaders understand the value of Compass Math. - Provide Sales with narratives, evidence, and materials needed to convert interest into pilots. - Occasional travel (1-2 times per year) for team building and cross-team planning. Responsibilities - Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging. - Define and refine Compass positioning and value proposition for priority segments. - Own the core messaging Sales uses to engage districts and move opportunities toward pilots. - Develop messaging that addresses buyer needs, objections, and decision criteria. - Ensure consistent use of messaging across sales materials, campaigns, and communications. - Partner with Product to incorporate market feedback and inform roadmap priorities. - Build and maintain a system of case studies, proof points, and sales materials for outreach and meetings. - Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion. - Ensure materials are adopted and used by Sales—not just created. - Ensure all external claims are credible, defensible, and aligned with product reality. - Develop clear, compelling messaging for product releases, pilot offerings, and service packages. - Collect structured buyer and product feedback from Sales and Implementation teams. - Identify recurring buyer objections, lost deals, and messaging gaps. - Monitor competitor positioning and emerging trends in assessment and instructional coherence. Qualifications - 6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech. - Experience defining positioning and translating evidence into persuasive sales and marketing assets. - Bias toward action - comfortable producing and iterating quickly. - Background partnering cross-functionally with product, sales, and executive leaders. - Demonstrated ability to turn data and partner experience into compelling positioning and enablement materials. - Exceptional written communication skills—able to craft clear, concise, and persuasive messaging. - Strong analytical mindset with experience synthesizing quantitative and qualitative inputs. - Ability to manage multiple workstreams and prioritize based on revenue impact and strategic importance. - Deep commitment to educational equity and improving outcomes for historically underserved students. Requirements - Strong commercial judgment—understanding how district leaders evaluate solutions and make purchasing decisions. - Ability to balance rigor with clarity, ensuring messaging is both credible and persuasive. - Ability to translate complex ideas into simple, actionable narratives that Sales can use effectively. - Comfort using AI tools and research platforms to accelerate synthesis and refine messaging. - Sound judgment about framing and its impact on stakeholder perception. - Strong project management skills with attention to cross-functional coordination. - Solution-oriented approach to ambiguity and evolving priorities. Compensation The salary range for this position is between $99,144 - $148,716. New hires will start between the range minimum and midpoint ($99,144 - $123,930) based on qualifications assessed during the hiring process, past experience, and internal equity. In order to uphold our commitment to transparent, equitable, competitive, and sustainable compensation, ANet does not negotiate pay. Benefits - Medical, dental, and vision insurance where ANet pays a portion of the cost for employees and their families/domestic partners. - Generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays. - Paid parental leave. - Educational expenses reimbursements. - Flexible spending accounts. - Professional development. - 401(k) plan with a 4% match. - Short and long-term disability coverage. - Basic life and personal accident insurance.

Descripción del puesto Brindar apoyo directo a la Dirección General en la gestión administrativa, coordinación de agendas, comunicaciones internas y externas, y seguimiento de proyectos clave para garantizar el cumplimiento de objetivos estratégicos. Buscamos a una persona organizada, discreta, proactiva y con habilidades comunicativas que pueda gestionar múltiples tareas con prioridad y eficiencia. Responsabilidades principales - Gestión y coordinación de agenda, citas, reuniones y viajes nacionales e internacionales. - Preparación, revisión y control de correspondencia, presentaciones, informes y documentos de trabajo. - Atención a llamadas y comunicaciones con clientes, proveedores y colaboradores, manejando información con confidencialidad. - Organización y seguimiento de reuniones: logística, convocatorias, actas y seguimiento de acuerdos. - Apoyo en la elaboración y control de reportes periódicos para la Dirección. - Coordinación con áreas internas para el cumplimiento de proyectos y solicitudes de la Dirección. - Gestión de gastos y comprobación de viáticos, facturas y solicitudes de pago. - Archivo y mantenimiento de expedientes físicos y electrónicos, asegurando el orden y la trazabilidad de la documentación. - Participación en proyectos especiales y tareas administrativas ad hoc que requiera la Dirección. Requisitos - Escolaridad: Carrera técnica o licenciatura trunca/terminada en Administración, Comunicación, Relaciones Públicas, Psicología o afín. - Experiencia: 2 a 4 años en roles de asistencia ejecutiva, asistente de dirección o puestos administrativos de alta responsabilidad. - Dominio de Microsoft Office (Word, Excel, PowerPoint) indispensable. - Excelente comunicación verbal y escrita. - Organización, manejo de prioridades, proactividad y discreción con información sensible. - Disponibilidad para desplazamientos ocasionales y flexibilidad de horario según necesidades del puesto. - Inglés avanzado Competencias - Capacidad de planificación y gestión del tiempo. - Habilidad para trabajar bajo presión y cumplir objetivos. - Orientación al detalle y calidad en la entrega de resultados. - Trabajo en equipo y orientación al servicio interno. - Confidencialidad y ética profesional. Ofrecemos - Sueldo competitivo acorde con experiencia. - Prestaciones de ley. - Oportunidades de desarrollo y capacitación. - Ambiente de trabajo colaborativo. Zona de trabajo: Monterrey / San Pedro Horario: Lunes a viernes HOME OFFICE Interesades