• Help define and advance CrowdStrike’s leadership in the Exposure Management market • Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value • Work with product and technical marketers to deliver high-quality messaging, content, and enablement • Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact • Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives • Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education • Shape the Exposure Management web strategy in partnership with digital teams • Support field success through close collaboration with sales, alliances, and enablement teams • Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation • Work with executive leadership to align marketing strategy with long-term business and category goals

• Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation • Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue • Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks • Lead competitive positioning and enablement against key players • Partner with sales and solutions teams to improve win rates and strengthen deal execution • Develop and execute GTM strategies for product launches and major feature releases • Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction • Work closely with product to help shape how capabilities are framed, packaged, and brought to market • Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution • Support demand generation with clear messaging and insights that improve campaign performance • Partner with analysts, customers, and the market to strengthen Tonkean’s category position

• Build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product • Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging • Define and refine Compass positioning and value proposition for priority segments • Own the core messaging Sales uses to engage districts and move opportunities toward pilots • Develop messaging that addresses buyer needs, objections, and decision criteria • Ensure consistent use of messaging across sales materials, campaigns, and communications • Partner with Product to incorporate market feedback and inform roadmap priorities • Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up • Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion • Ensure materials are adopted and used by Sales—not just created • Ensure all external claims are credible, defensible, and aligned with product reality • Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption • Ensure consistent, engaging communication that builds understanding and excitement about Compass Math • Collect structured buyer and product feedback from Sales and Implementation teams • Identify recurring buyer objections, lost deals, and messaging gaps • Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy • Translate insights into improved messaging, new proof points, refined GTM strategies • Monitor competitor positioning and emerging trends in assessment and instructional coherence • Inform marketing and product messaging with structured external insights

• Operate as a senior strategic advisor to the President, CCO, and CMO • Shape and execute a multi-year people strategy for the GTM organization • Lead org design work across GTM as the business scales • Own workforce planning for a global ~500-person organization • Drive executive-level succession planning and talent pipeline development across Sales, Customer Success, and Marketing • Lead the talent review and calibration process for GTM • Coach and develop a culture of performance, accountability, and continuous feedback • Provide senior-level judgment on complex, sensitive, and high-stakes employee relations matters • Use people analytics and engagement data to proactively diagnose organizational health trends