• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube. • Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation. • Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets. • Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution. • Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies. • Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization. • Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets. • Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement. • Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

• Design, implement, and QA event tracking solutions using Tealium IQ and/or Google Tag Manager, including data layer architecture and variable configuration • Conduct analytics audits on client properties to identify tracking gaps, data quality issues, and opportunities for improved instrumentation • Collaborate with web development teams and client stakeholders to define tracking requirements and ensure implementation fidelity • Build and maintain ETL pipelines using Adverity and DBT to ingest, transform, and model marketing data from paid and organic channels • Manage data flows into Amazon Redshift; ensure data integrity, freshness, and documentation across all pipeline stages • Support QA processes to validate data accuracy from source platforms through to reporting outputs • Develop and maintain client-facing dashboards and internal reports in Amazon QuickSight (primary BI tool of record) • Manage and update legacy reporting in Power BI, and client-owned reports in Looker Studio and Tableau as needed • Leverage Amazon QuickSight's AI/ML capabilities to deliver automated and narrative-driven insights at scale • Analyze digital marketing performance data across Paid Search, Paid Social, SEO, and Content channels to identify trends, opportunities, and areas for improvement • Partner with Digital Advertising and Digital Strategy teams to build performance narratives for MBRs and Annual Strategy Reviews • Participate in live client calls and review sessions to present findings, respond to questions, and gather evolving analytical requirements • Develop forecasts, budget planning models, and ad hoc analyses to support client decision-making

Role Description Nations Roof is seeking a Digital Marketing & AI Content Intern to help launch the Nations Roof Learning Library, a new educational content initiative designed to help facility managers and property teams better understand commercial roofing systems, maintenance, risk, and lifecycle planning. This internship offers hands-on experience helping build a modern AI-assisted content production workflow. The intern will help create a series of short, on-demand micro-learning videos using AI tools to generate scripts, presentations, and voiceover narration. These videos will become part of the Nations Roof Learning Library, a growing collection of educational resources available on our website and video platforms. This role offers the opportunity to contribute to a real marketing initiative that supports customer education, brand authority, and long-term demand generation. Key Responsibilities - AI-Assisted Educational Content Development - Researching and organizing educational video topics - Using AI tools to generate presentation outlines and scripts - Preparing slide content using AI presentation tools - Coordinating with a graphic designer to finalize slide design - Producing narrated video presentations using AI voiceover tools - Preparing final video assets for publishing - Learning Library Content Management - Uploading and organizing videos on the company’s video platform - Writing video descriptions and summary content - Assisting with landing page content for educational resources - Helping organize videos into clear learning categories and topics - Content Repurposing and Marketing Support - Creating supporting marketing content such as blog article summaries - Creating short social media content snippets - Writing email promotion copy - Writing website resource descriptions - AI Workflow Documentation - Documenting the content production process for scaling future content - Creating AI prompt structures for scripts and presentations - Outlining content production steps - Detailing publishing and distribution workflows - Internship Capstone Project - Delivering a brief presentation summarizing the results of the Learning Library project, including: - Overview of the AI-assisted production workflow - Educational videos produced during the internship - Marketing assets created - Engagement metrics or early performance insights - Recommendations for expanding the Learning Library Qualifications - Currently pursuing a degree in Marketing, Communications, Business, or a related field - Strong written communication skills - Interest in digital marketing, content creation, or marketing technology - Curiosity about emerging AI tools used in marketing and content production - Organized and detail-oriented - Comfortable working in a collaborative and remote environment Benefits - Hands-on experience launching a real marketing initiative - Learning how AI tools are transforming modern content production - Experience in AI-assisted marketing workflows - Experience in content strategy and digital marketing - Experience in video content development - Experience in marketing campaign analysis - Building a portfolio of work demonstrating contributions to the Nations Roof Learning Library Company Description Nations Roof is one of the largest commercial roofing contractors in the United States, serving customers nationwide through more than 30 locations and over 100 service crews. Our team supports facility managers, property owners, and national account customers with roofing services including inspections, maintenance programs, repairs, and roof replacement. Our marketing team focuses on helping customers better understand how to protect and extend the life of their roof assets through educational content, digital tools, and data-driven insights.

• Lead the development and execution of a comprehensive digital strategy that strengthens Cleveland Clinic’s brand presence • Drive patient and provider engagement across all digital touchpoints • Define strategic goals and priorities for Digital Marketing while overseeing content strategy, website management, social media, SEO and SEM, and marketing technology platforms • Manage digital marketing strategy for multiple functions including social media, SEO, email marketing, and web development • Develop and implement strategies to drive online traffic to the company website • Collaborate with Digital Marketing Leadership Team on planning and budgetary control of digital marketing • Evaluate customer research, market conditions and competitor data • Use web analytical tools to assist in making data driven decisions