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ConnectWise is a software managed services platform designed to support technology solution providers. The unified ConnectWise platform helps clients secure cus
Digital Marketing Manager, Paid Search – Google Ads
Location
United States
Posted
77 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Manager, Paid Search – Google Ads
ConnectWise
• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube. • Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation. • Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets. • Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution. • Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies. • Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization. • Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets. • Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement. • Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.
Job Requirements
- 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
- Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
- Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
- Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
- Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
- Proficiency in A/B testing methodologies and landing page optimization best practices.
- Ability to translate business objectives into scalable paid search programs.
- Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
- Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
- Experience with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
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