Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Sr. Web & eCommerce Strategist, Digital GTM is a high-energy, execution-focused role within Toast’s Digital GTM Web & eCommerce team. You will drive new business success metrics (MQL and eCommerce conversion rate optimization) across Toast’s website platforms. You will be working at the intersection of CMS-driven content/UI experiences and rigorous A/B testing to increase Toast visibility, inbound lead generation, and self-service purchase. This role partners closely with Growth Marketing, Design, Engineering, Product Marketing, Marketing Operations, and Analytics to ship experiments that move the needle on funnel performance. A day in the life (Responsibilities): - Execute and optimize CRO on web funnels across US and INTL properties—from SEO & AEO discovery/visibility through inbound lead generation and self-service purchase completion. - Build, launch, and analyze A/B text experiments that improve traffic, traffic-to-MQL, and purchase conversion rates. - Partner with CMS (Contentful), UXD, and front-end engineering teams to create, iterate, and build high-performing and interactive experiences and workflows. - Leverage product analytics tools (e.g., Heap, Sigma) to develop hypotheses, monitor funnel health, identify drop-off points, and translate data into clear experiment briefs. - Write clear user stories, requirements, and test plans for Design and Engineering partners, translating growth strategy into actionable sprint-ready work. - Support Web lead with maintaining the digital growth roadmap and communicating experiment results, funnel insights, and performance narratives. - Collaborate cross-functionally with Product Managers, Designers, Engineers, Analytics, and Marketing to ensure seamless customer journeys across web flows. - Stay current on CRO best practices, CMS capabilities, and experimentation frameworks, bringing fresh ideas and external benchmarks to the team. What you'll need to thrive (Requirements): - 5+ years of experience in digital marketing, conversion rate optimization, eCommerce, or digital product strategy. - Innovator’s mindset: you have experience trying new AI technologies and tools to see if it assists in your workflow and/or deliverables to prospects. - Hands-on experience managing content on CMS-enabled surfaces (e.g., Contentful, WordPress, or similar headless CMS platforms). - Demonstrated experience designing, executing, and analyzing A/B tests or multivariate experiments with measurable business impact. - Strong analytical skills with proficiency in product analytics tools (e.g., Amplitude, Hex, Google Analytics) and comfort building dashboards or reports to track funnel performance. - Excellent communication skills- you can translate complex data into clear insights and write sharp briefs that Design and Engineering teams can act on. - Growth ownership mindset: you identify opportunities, move fast, and execute end-to-end. Nice to Haves: - Experience working in a B2B or B2B2C SaaS environment, ideally within a multi-product portfolio company. - Familiarity with experimentation platforms (e.g., Optimizely, LaunchDarkly, or similar feature flagging tools). - Prior experience with headless CMS architectures and component-based content delivery. - Exposure to freemium or free trial conversion models. - Exposure to chatbot optimizations and flow buildouts. - Proficiency with tools such as Figma, Jira, or Asana for cross-functional collaboration. - Experience in the hospitality, restaurant, or vertical SaaS space. AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A $142,000—$227,000 USD Zone B $123,000—$197,000 USD Zone C $111,000—$178,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Manage Customer Care Inbox and respond using brand approved messaging. • Respond to customer enquiries using pre-written brand scripts and in collaboration with Directors or Business Managers. • Update email lists from Shopify orders or in-store sign-ups (Retail Express IMS) • Build and schedule campaign emails e.g. EOFY Sale, or Shop n Sip invites • Segment database (i.e. locals, online-only, VIPs) • Track results (opens, clicks, conversions) • Assist in the setup and integration of Klaviyo (or similar CRM) with Shopify and Retail Express • Help design automated flows (Welcome, PostPurchase, VIP Re-engagement) once implemented • Document setup steps, campaign structures, and maintenance procedures as SOPs • Scheduling posts & stories of approved captions and visuals. • Video clipping & formatting reels for size/aspect ratio (square, story, reel). • Community engagement: responding to comments or DMs with pre-approved scripts • Reporting: Weekly Social Media Planner Maintenance (Excel). Weekly insights on reach, engagement, and trending posts. • Ad Management Support (Meta): Uploading creative assets and captions into Meta Ads Manager. Monitoring budget pacing and performance. Exporting weekly campaign results. Setting up UTM tracking and pixel checks. • Document step-by-step posting and reporting processes for SOP creation • Invoice entry including detailed product entry into Retail Express IMS (POS) • Purchase Order Management including maintenance of PO Manager Listing in MS Excel • Actioning Stock Adjustments and Stock Adjustments Tracker Updated for stock variances • Ensure accurate and complete data records for all inventory items across Retail Express IMS and Shopify. • Data Entry Procedure Preparation and Maintenance • Product uploads: formatting descriptions, resizing photos, tagging, setting variants, SEO titles, metafields, etc. • Inventory & price updates: syncing new collections across online and POS systems. • Collection management: creating and sorting “New Arrivals,” “Best Sellers” etc. • Online merchandising: aligning product order, colour swatches, cross-selling sets (Pants + matching Top). • Error checking: catching broken links, duplicate listings, or image mismatches. Quality check all Policies and Blogs. • Theme management: Changes to page lay-out and menu bars in Shopify. Activating in-theme functionality aligned with the branding. • Use Canva or Photoshop to apply your logo, fonts, and overlays • Design “New Arrivals” tiles, event posters, and digital banners • Prepare lookbook PDFs • Reformat in-store event signage or window promo graphics • Basic IT support for HQ and Store-staff (level 1 troubleshooting). • Organising Directors Mailboxes and prioritising responses. • Managing Directors’ calendars, including buying trips. • New system testing and roll-outs • Weekly Sales Reports across stores (POS and Shopify) • Monthly Supplier Reporting • Stock-on-hand reports and slow-mover alerts. • HQ and In-store Procedure Maintenance with inputs from on-shore team • Process Improvements • Expense Entry and Analysis Support using Xero • Travel Planning and Booking Support • Maintenance of Event Checklists • Procedure Preparation e.g. Fashion Parade Procedures • Other general admin tasks

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. And we’re looking for E-commerce Specialist (Shopify Expert) to start immediately! Duties and Responsibilities include but are not limited to: 1. Manage the overall operation of the website and maintain a seamless user experience. 2. Respond to customer inquiries and concerns and provide assistance with customer selections. 3. Optimize product listings and content with detailed descriptions, visual assets, and specifications. 4. Build customer relationships and develop partnerships with content creators, influencers, and compatible businesses. 5. Collaborate with internal teams on developing concepts, layouts, and promotional activities. 6. Set prices in accordance with industry trends and sales strategy. 7. Monitor inventory levels and coordinate with suppliers and logistics partners on stock availability and delivery. 8. Develop and maintain initiatives for PPC advertisement campaigns & social media engagement. 9. Ad hoc tasks - Shopify store design and optimization (layout, product pages, branding) - Improving conversion rate and overall store performance - Setting up and managing marketing campaigns to drive traffic and sales - General e-commerce strategy for a merchandise store. Software/Tools Required: - Shopify (must be proficient — ideally expert level) - Printful (print-on-demand fulfillment integration) - Basic graphic design (Canva or similar) General Requirements: • Must have at least 5 years work experience as Shopify manager • Proven Shopify experience with results to show (sales, conversions) • Eye for design — clean, professional storefronts • Self-starter who can work independently • Experience with content, product, and inventory management • Experience with SEO & knowledge of non-technical SEO best practices • Skills and knowledge of Shopify, Amazon & eBay platforms • Excellent English communication skills, both written and verbal (at least B2 levels) • Strong copywriting and editing skills • Experience with using Google Analytics for project management and reporting • Proficient in MS Office, esp. Excel • Knowledge of CSS Media queries Technical Requirements: • USB Headset with Noise Cancellation feature • Working Webcam • Computer with at least 1.8 GHz processor and at least 4GB RAM • Main Internet Service Speed: at least 25 Mbps cable connection • Backup Internet Service Speed: at least 10 Mbps Benefits: • Health Insurance (HMO) • Performance Incentives • Job Security and Stability • Paid Training • Inclusive Culture • Upskilling Opportunities • 100% Work-From-Home • Exceptionally Supportive Team • Opportunities for Career Growth • Fun Work Environment • Holiday & Overtime Pay Monthly Salary: PHP45,000 to PHP 49,000 WITH HMO or PHP 50,000 no HMO Please note: • Only qualified candidates will be invited to take the assessment & scheduled for an interview. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails.

• Own organic growth strategy across multi-country eCommerce stores and supporting sites • Define site and market roles to avoid cannibalization and maximize coverage • Implement and manage hreflang, canonical rules, internal linking, and localization strategies • Build scalable “winner” frameworks to replicate successful content and page structures across markets • Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content • Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control • Implement and validate structured data (Product, FAQ, HowTo, Review, Organization) • Create dev-ready tickets, coordinate fixes, QA implementations, and verify results • Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides) • Own editorial planning, content briefs, publishing workflows, and content refresh cycles • Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes • Create SEO launch playbooks for new products and collections • Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements • Reclaim unlinked mentions and build long-term publisher relationships • Define and track authority targets tied directly to rankings and revenue impact • Monitor backlink health and identify toxic or risky patterns • Execute cleanup strategies including link removals and disavow when justified • Maintain anchor text balance, velocity awareness, and documentation of all actions • Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions) • Strengthen entity signals through consistent brand and product information across trusted sources • Publish structured, reference-ready content for AI-driven search systems • Track AI visibility via citations, mentions, branded queries, and SERP feature presence • Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health) • Deliver monthly organic performance reviews with revenue and market-level insights • Identify changes, diagnose causes, and define clear next actions