• Own organic growth strategy across multi-country eCommerce stores and supporting sites • Define site and market roles to avoid cannibalization and maximize coverage • Implement and manage hreflang, canonical rules, internal linking, and localization strategies • Build scalable “winner” frameworks to replicate successful content and page structures across markets • Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content • Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control • Implement and validate structured data (Product, FAQ, HowTo, Review, Organization) • Create dev-ready tickets, coordinate fixes, QA implementations, and verify results • Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides) • Own editorial planning, content briefs, publishing workflows, and content refresh cycles • Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes • Create SEO launch playbooks for new products and collections • Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements • Reclaim unlinked mentions and build long-term publisher relationships • Define and track authority targets tied directly to rankings and revenue impact • Monitor backlink health and identify toxic or risky patterns • Execute cleanup strategies including link removals and disavow when justified • Maintain anchor text balance, velocity awareness, and documentation of all actions • Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions) • Strengthen entity signals through consistent brand and product information across trusted sources • Publish structured, reference-ready content for AI-driven search systems • Track AI visibility via citations, mentions, branded queries, and SERP feature presence • Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health) • Deliver monthly organic performance reviews with revenue and market-level insights • Identify changes, diagnose causes, and define clear next actions

• Strategizing script briefs based on current TikTok and Instagram trends. • Preparing detailed script briefs for content creators, including B-roll footage required. • Researching content creators to match each brand’s Customer Avatar goal for each testing concept. • Communicating with potential content creators regarding the scope of each project. • Ensuring the quality of Video Ad variations. • Selecting and arranging a content creator for each project. • Ensuring the quality of the content provided by the content creators. • Providing feedback on content received. • Keeping up with ongoing TikTok and Reels trends. • Assisting with any other tasks as required by the Product Manager.

• Strategizing script briefs based on current TikTok and Instagram trends. • Preparing detailed script briefs for content creators, including B-roll footage required. • Researching content creators to match each brand’s Customer Avatar goal for each testing concept. • Communicating with potential content creators regarding the scope of each project. • Ensuring the quality of Video Ad variations. • Selecting and arranging a content creator for each project. • Ensuring the quality of the content provided by the content creators. • Providing feedback on content received. • Keeping up with ongoing TikTok and Reels trends. • Assisting with any other tasks as required by the Product Manager.

• The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. • This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends. • The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. • This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign. • In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. • Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role. • Strategizing script briefs based on current TikTok and Instagram trends. • Preparing detailed script briefs for content creators, including B-roll footage required. • Researching content creators to match each brand’s Customer Avatar goal for each testing concept. • Communicating with potential content creators regarding the scope of each project. • Ensuring the quality of Video Ad variations. • Selecting and arranging a content creator for each project. • Ensuring the quality of the content provided by the content creators. • Providing feedback on content received. • Keeping up with ongoing TikTok and Reels trends. • Assisting with any other tasks as required by the Product Manager.