• Craft paid social strategies that align with business goals and target audience. • Set up and manage campaigns across platforms like Facebook and TikTok. • Strategically allocate budgets across various social platforms. • Create visually compelling ad creatives, including images, videos, and carousel ads. • Write persuasive ad copy that captures attention and drives conversions. • Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations. • Continuously monitor ad performance and make real-time adjustments to improve results. • Analyze campaign data to uncover insights and trends that can inform future strategies.

• Develop and implement paid search campaigns that align with business goals. • Conduct in-depth keyword research and competitive analysis to inform campaign strategy. • Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads. • Craft compelling ad copy designed to drive clicks and conversions. • Manage daily and monthly advertising budgets to maximize ROI and cost efficiency. • Prepare performance reports and provide actionable insights for campaign optimization. • Implement A/B testing to refine ad copy, targeting strategies, and landing pages.

• Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form • Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key • Build and optimize search campaigns and communicate trends and findings to leadership • Collaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/vision • Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey • Daily management of campaign performance and budget pacing • Weekly report on performance and campaign progress

• Manage and optimize HubSpot CRM for marketing automation, lead management, and reporting. • Develop, implement, and monitor performance marketing campaigns (SEO, email, and other channels). • Track and analyze campaign performance and provide actionable insights to improve ROI. • Support clients with HubSpot setup, segmentation, workflows, and lead nurturing strategies. • Conduct SEO audits, implement recommendations, and monitor organic search performance. • Manage email marketing campaigns including automation, segmentation, testing, and analytics. • Prepare and present regular reports on campaign performance, KPIs, and actionable insights. • Collaborate with internal teams and clients to execute integrated marketing campaigns. • Stay updated with the latest trends and best practices in HubSpot, SEO, and digital marketing.