• Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form • Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key • Build and optimize search campaigns and communicate trends and findings to leadership • Collaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/vision • Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey • Daily management of campaign performance and budget pacing • Weekly report on performance and campaign progress

• Manage and optimize HubSpot CRM for marketing automation, lead management, and reporting. • Develop, implement, and monitor performance marketing campaigns (SEO, email, and other channels). • Track and analyze campaign performance and provide actionable insights to improve ROI. • Support clients with HubSpot setup, segmentation, workflows, and lead nurturing strategies. • Conduct SEO audits, implement recommendations, and monitor organic search performance. • Manage email marketing campaigns including automation, segmentation, testing, and analytics. • Prepare and present regular reports on campaign performance, KPIs, and actionable insights. • Collaborate with internal teams and clients to execute integrated marketing campaigns. • Stay updated with the latest trends and best practices in HubSpot, SEO, and digital marketing.

• Collaborate with our sales and agency teams to provide strategic support, and advisory services to clients. • Assist in designing, developing, and optimizing programs that align with their go-to-market strategy. • Develop and implement demand marketing and growth strategies for leading global B2B brands. • Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions. • Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns. • Support clients in reaching their demand generation and performance marketing objectives. • Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.

• Ensure everyone is following best practices. • Available for solving problems and providing clear feedback. • Craft PPC strategies. • Manage multiple projects. • Build team skills through ongoing training and coaching. • Understand each client's paid search goals and ensure the PPC team reaches them. • Guide the on-boarding process of new PPC clients. • Oversee the PPC team's quality of work, including editing and quality assurance. • Participate in client calls/meetings to share campaign status and lead strategy discussions. • Monitor campaign budgets and performance, adjusting strategies as needed.