Interdependence Public Relations

• Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form • Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key • Build and optimize search campaigns and communicate trends and findings to leadership • Collaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/vision • Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey • Daily management of campaign performance and budget pacing • Weekly report on performance and campaign progress