• Manage and optimize HubSpot CRM for marketing automation, lead management, and reporting. • Develop, implement, and monitor performance marketing campaigns (SEO, email, and other channels). • Track and analyze campaign performance and provide actionable insights to improve ROI. • Support clients with HubSpot setup, segmentation, workflows, and lead nurturing strategies. • Conduct SEO audits, implement recommendations, and monitor organic search performance. • Manage email marketing campaigns including automation, segmentation, testing, and analytics. • Prepare and present regular reports on campaign performance, KPIs, and actionable insights. • Collaborate with internal teams and clients to execute integrated marketing campaigns. • Stay updated with the latest trends and best practices in HubSpot, SEO, and digital marketing.

• Collaborate with our sales and agency teams to provide strategic support, and advisory services to clients. • Assist in designing, developing, and optimizing programs that align with their go-to-market strategy. • Develop and implement demand marketing and growth strategies for leading global B2B brands. • Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions. • Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns. • Support clients in reaching their demand generation and performance marketing objectives. • Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.

• Ensure everyone is following best practices. • Available for solving problems and providing clear feedback. • Craft PPC strategies. • Manage multiple projects. • Build team skills through ongoing training and coaching. • Understand each client's paid search goals and ensure the PPC team reaches them. • Guide the on-boarding process of new PPC clients. • Oversee the PPC team's quality of work, including editing and quality assurance. • Participate in client calls/meetings to share campaign status and lead strategy discussions. • Monitor campaign budgets and performance, adjusting strategies as needed.

This role is for one of the Weekday's clients Salary range: Rs 420000 - Rs 540000 (ie INR 4.2-5.4 LPA) Min Experience: 1 years Location: Chennai, Remote (India) JobType: full-time We are looking for a creative and data-driven professional to lead ad creative strategy and execution across paid marketing channels while also building a strong LinkedIn presence. This role focuses on developing high-performing ad creatives—both video and static—by combining storytelling with performance insights. You will work closely with external marketing partners and creative teams to ensure campaigns are impactful, optimized, and aligned with business goals. In addition to paid campaigns, you will take ownership of LinkedIn as a growth channel, creating consistent, engaging content. This is an ideal role for someone who blends creativity with analytical thinking and enjoys turning insights into compelling content that drives measurable results.