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Go Make It!
VP of Customer Growth
Location
United States
Posted
74 days ago
Salary
$195K - $345K / year
Seniority
Lead
Job Description
VP of Customer Growth
Mendix
• Develop and execute comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle • Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions • Serve as the voice of the customer to executive leadership with data-driven insights from NPS, win/loss, and customer feedback • Design and manage executive-level customer advisory board programs to gather strategic product and market insights • Facilitate quarterly advisory board meetings and translate feedback into actionable business recommendations • Oversee end-to-end lifecycle marketing strategy from onboarding through renewal and expansion • Design segmented nurture programs that drive product adoption, feature utilization, and customer maturity • Integrate NPS insights and win/loss learnings into lifecycle campaign optimization • Own strategy and execution for Mendix's customer community platform • Drive community engagement, user-generated content, and peer-to-peer support • Develop customer speaker bureau for events, webinars, and industry conferences • Partner with Product on beta programs and customer co-innovation initiatives • Position Mendix and its customers as industry thought leaders through speaking opportunities, content creation, and media engagement • Develop executive customer content programs (blogs, videos, podcasts, whitepapers) • Create customer-led thought leadership tracks for Mendix events and conferences • Oversee social media strategy focused on customer stories, community engagement, and advocacy amplification • Develop employee and customer advocacy programs on LinkedIn and other platforms • Monitor social listening for customer sentiment and engagement opportunities • Own enterprise-wide NPS program including survey design, distribution cadence, and closed-loop feedback processes • Analyze NPS trends by segment, product, region, and customer journey stage • Partner with Customer Success and Product teams to drive action plans based on NPS feedback • Design and execute comprehensive win/loss interview program for new business, expansion, and churn • Analyze win/loss data to identify trends in competitive positioning, pricing, product gaps, and sales effectiveness • Create quarterly win/loss reports with strategic recommendations and sales enablement based on learnings
Job Requirements
- 12+ years of progressive marketing experience with 5+ years in leadership roles
- Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments
- Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives
- Demonstrated success building customer advocacy and community programs that drive measurable business impact
- Strategic vision with ability to develop long-term customer growth strategies aligned with business objectives
- Strong analytical skills and data-driven decision-making capabilities
- Exceptional cross-functional leadership and ability to influence across Sales, Product, Customer Success, and Marketing
- Outstanding communication skills with executive presence and customer empathy
- Expertise with marketing automation platforms (Marketo, Eloqua, HubSpot)
- Experience with community platforms, CRM systems (Salesforce), and customer data platforms
- Knowledge of NPS platforms (Qualtrics, Medallia, Delighted) and win/loss analysis tools
- Familiarity with advocacy platforms (Influitive, Gainsight Advocate) and analytics tools
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- MBA or advanced degree preferred
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