• Drive qualified B2B lead generation for the Sales team • Develop and manage a “growth stack” budget • Implement a contact identification and management strategy • Monitor and develop tools and strategies to improve the acquisition process • Establish brand awareness and conversion strategies on social media • Create and manage acquisition campaigns • Analyze current traffic data and optimize conversion

• Conduct relevant research and assist to prepare project workflows, and SOPs. • Coordinate and communicate with internal and external stakeholders to track and manage project timelines. • Assist in administrative and operation matters for Customer Growth Team, such as tracking issue tickets status to ensure SLAs are met, managing the dashboard and admin portals. • Build analytical dashboards to generate insights on customer service issues and recommend improvements to optimize existing processes. • Support in marketing efforts on customer campaigns. • Perform other related duties as required.

• Identify and prioritize growth opportunities in the Americas, including market expansion, product diversification, channel optimization, and other growth prospects • Lead the execution of strategic initiatives, partnering with commercial and all key stakeholder teams to deliver results • Conduct market research, competitive analysis, and customer insights to inform growth strategies • Develop and track action plans to ensure achievement of growth objectives • Foster strong relationships with internal and external stakeholders to influence sales, retention, and product strategies

About AB InBev AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa. About PerfectDraft PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world's most iconic brands — Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more. We're an AB InBev brand, but we operate like a startup — moving fast, thinking long-term, and building a category that doesn't have a playbook yet. The Role We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA. This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur. You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint — organic, paid ads, email, on-site, social, and out of home. This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow — for content production, campaign development, audience strategy, and marketing automation. What You'll Do - Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI - Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management - Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns - Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home - Use AI tools to produce content, build workflows, and move faster than a team twice the size - Own performance reporting across all channels and make decisions quickly based on what the data shows What We're Looking For - Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention - Someone who is hands-on — you're as comfortable executing a campaign as you are setting the strategy behind it - Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus - Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats - Data-driven by default — you make decisions based on numbers, not intuition alone - Fluent in AI tools and actively building them into your day-to-day workflow Nice to Have - Experience in beverage, alcohol, or consumer hardware categories - Familiarity with Shopify and e-commerce analytics - Experience with out-of-home advertising planning and execution What We Offer Fully remote work model Salary: $133,000 to $144,000 - Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business - Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off - Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next - Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs