• Identify and prioritize growth opportunities in the Americas, including market expansion, product diversification, channel optimization, and other growth prospects • Lead the execution of strategic initiatives, partnering with commercial and all key stakeholder teams to deliver results • Conduct market research, competitive analysis, and customer insights to inform growth strategies • Develop and track action plans to ensure achievement of growth objectives • Foster strong relationships with internal and external stakeholders to influence sales, retention, and product strategies

About AB InBev AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa. About PerfectDraft PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world's most iconic brands — Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more. We're an AB InBev brand, but we operate like a startup — moving fast, thinking long-term, and building a category that doesn't have a playbook yet. The Role We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA. This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur. You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint — organic, paid ads, email, on-site, social, and out of home. This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow — for content production, campaign development, audience strategy, and marketing automation. What You'll Do - Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI - Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management - Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns - Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home - Use AI tools to produce content, build workflows, and move faster than a team twice the size - Own performance reporting across all channels and make decisions quickly based on what the data shows What We're Looking For - Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention - Someone who is hands-on — you're as comfortable executing a campaign as you are setting the strategy behind it - Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus - Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats - Data-driven by default — you make decisions based on numbers, not intuition alone - Fluent in AI tools and actively building them into your day-to-day workflow Nice to Have - Experience in beverage, alcohol, or consumer hardware categories - Familiarity with Shopify and e-commerce analytics - Experience with out-of-home advertising planning and execution What We Offer Fully remote work model Salary: $133,000 to $144,000 - Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business - Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off - Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next - Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

• Define and execute an ambitious roadmap to reach our traffic, acquisition, and engagement goals while considering the marketing budget • Manage our acquisition campaigns across the Google and Facebook Ads ecosystems using a Test & Learn approach • Launch new acquisition channels: Pinterest, TikTok, native ads, podcasts… and propose growth experiments to test (channel, target, A/B test, message…) • Analyze acquisition campaign performance and identify insights (top and flop, opportunities) through ad-hoc analyses • Personalize and optimize landing pages and the acquisition funnel by target/channel in close collaboration with the Product team • Develop and expand analytics (dashboards, attribution…) in partnership with the Data team • Continuously monitor marketing trends in the sector and track competitor activity

• Assist in setting up and managing A/B tests to evaluate the effectiveness of different strategies, including variations in ad copy, landing pages, and user flows. • Support the creation of marketing content and creative assets for various campaigns. • Analyze growth metrics to identify trends, insights, and opportunities for improvement. • Prepare regular reports on growth metrics, campaign performance, and other key indicators. • Assist in managing marketing budgets, including allocation, tracking, and reporting on spend across different campaigns.