• You identify and research suitable target companies and contacts (e.g., executive assistants to the board, Chief Legal Officer, Head of IT) • You run structured outbound campaigns (phone, video, email and LinkedIn) and meet your weekly activity targets • You generate qualified leads and book meetings for our Account Executives • You handle inbound leads and warm contacts • You support the preparation and follow-up of customer meetings • You maintain our CRM data (HubSpot) and ensure all interactions are traceable and up to date • You proactively contribute ideas to continuously improve our lead-generation processes and outreach strategies

• Provide initial and continuous training on cold calling best practices and pipeline management • Ensure SDRs reach their KPI targets each month through strong management processes • Maintain quality assurance processes, providing input for improvement • Work with operations to ensure tools and information databases are configured for maximum success • Maintain an appointment no-show rate at or below the industry rate • Work to remove SDR performance obstacles • Handle escalated calls • Provide support for SDR questions in real time • Provide reporting to upper management and other departments as requested • Work continuously to improve the efficiency of the department overall by bringing new ideas to leadership • Lead and execute special projects either directed by your leadership or on your own • Lead the team in the absence of upper management as necessary

• Creating lists of potential companies and contacts which fit Merkle Science’s customer profile • Prospecting, qualifying and generating sales opportunities for global sales teams • Pursuing some of the largest and most recognized brands in the crypto and blockchain space • Representing the front line of our company's sales and marketing efforts

• Conduct outbound prospecting and networking to generate leads and set up meetings with potential clients. • Develop effective sales strategies and tailor approaches based on target markets and stay abreast on industry trends • Research and identify key decision-makers within target companies. • Qualify leads through strategic questioning and understanding of client needs. • Build and maintain a strong pipeline of qualified leads using HubSpot CRM software. • Collaborate closely with our sales and marketing teams to optimize lead-generation efforts. • Share updates and reports on lead generation progress, pipeline status, and conversion metrics regularly to leadership. • Provide valuable feedback to improve our sales processes and messaging.