• Overseeing growth and increased visibility for at least 5 clients • Prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings • Manage and support the specialists on our team • Build Growth and CRO roadmaps for clients • Assess qualitative and quantitative data to make informed decisions about marketing campaigns • Design and run marketing experiments including campaigns on Google, Facebook, and other channels • Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies • Analyze performance data and provide appropriate action plans based on data-driven conclusions • Define measures of success and track core KPIs • Responsible for weekly reporting, bi-weekly calls, quarterly business reviews, and clear communication with team members • Main point of contact for clients and in charge of all communication • Ensure project expectations, deadlines, execution are up to standard and on track • Support creative, strategy, and tactics - help clients and team members figure out solutions and come up with or drive strategy/tactics when needed

• Active conversion architecture (hands-on): Independently optimize and design landing pages, product detail pages, and checkout processes. • Build and operate a testing engine: Establish a reliable testing process. • End-to-end funnel transparency: Map and optimize complete customer journeys for our core areas and eliminate targeted drop-off points. • Improve lead quality (lead scoring): Design and implement behavior-based scoring models. • Data-to-action roadmap: Identify and prioritize high-impact measures. • Stakeholder management: Act as the interface between marketing and IT.

• Identify, assess and mitigate significant competitive, regulatory, and technological threats to the organization’s ability to operate. • Ensure compliance with applicable laws, regulations, and company policies. • Communicate risk policies and processes throughout the organization. • Conduct policy and compliance audits and report findings to top management. • Establish an enterprise risk management architecture for the company.

• Be part of the Retention-Store/Subscriptions squads acting as an expert within our optimization metrics and working on the brainstorming and management of test ideas backlog • Expand CRO capabilities and process cross-company to enable activation and retention teams to better outline experiments and growth strategies (Email Marketing, Coupon Strategies, Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc) • Develop the web testing and personalization strategy and roadmap • Develop and implement cross-teams the entire testing process from beginning to end and from ideation through analysis and retrospectives • Stay updated on industry best practices and emerging trends in CRO • Establish a culture of experimentation and continuous improvement within the organization