Northpeak

• Collaborate daily with a multidisciplinary team of Software Engineers, Researchers, Strategists, and Marketers • Establish design schedules, ensure final visual design concepts are on-brand, on-budget, and deliver on product strategy goals • Collaborate with peers to ensure designs are conceptually sound • Ensure content strategy and design are aligned • Build cohesive and lightweight design systems • Continuously iterate designs to stay current with mobile trends • Give and receive design critique to help refine and push our work

• Overseeing the content pipeline and increased organic visibility for 4-6 clients • Significantly growing client’s organic traffic by producing and optimizing long-form content • Keyword and topic research • Keyword mapping • SEO audit and analysis • Technical SEO and on-site optimization • SEO strategy planning • Content marketing strategy for blog posts and editorial calendar • Content and blog posts creation for on and off-site publishing • Link building and brand mentions on high-authority publications • Uncover and holistically understand a company’s existing content performance to find bottlenecks • Help Northpeak clients grow their organic visibility with long-term growth content • Assess qualitative and quantitative data to make informed decisions about content strategies • Define measures of success and track core KPIs • Develop content strategies for client websites to maximize business growth • Create and execute quarterly growth content plans for 4-6 clients rooted in data and target audience insights • Create original, authoritative content for the Northpeak website and blog • Shadow a team member on 2-3 clients to learn about Northpeak's growth marketing process • Manage SEO and Content marketing for five clients, meeting weekly with growth marketer on the account • Implement Northpeak's content marketing strategy • Manage content marketing for six or seven clients within 6 months

• Overseeing growth and increased visibility for at least 5 clients • Prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings • Manage and support the specialists on our team • Build Growth and CRO roadmaps for clients • Assess qualitative and quantitative data to make informed decisions about marketing campaigns • Design and run marketing experiments including campaigns on Google, Facebook, and other channels • Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies • Analyze performance data and provide appropriate action plans based on data-driven conclusions • Define measures of success and track core KPIs • Responsible for weekly reporting, bi-weekly calls, quarterly business reviews, and clear communication with team members • Main point of contact for clients and in charge of all communication • Ensure project expectations, deadlines, execution are up to standard and on track • Support creative, strategy, and tactics - help clients and team members figure out solutions and come up with or drive strategy/tactics when needed