• Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements. • Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances. • Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries within EMEA and APAC. • Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business. • Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline. • Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy. • Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization. • Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results. We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory. It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow. We are seeking a scientifically driven and customer-focused Product Marketing Manager to lead marketing efforts for our Life Sciences Automation portfolio. You are passionate about translating advanced technologies into compelling value propositions and thrive in cross-functional environments that bring innovative automation solutions to life science researchers. This position reports directly to the Global Head of Product Marketing for Life Sciences Automation. As a key member of the Product Marketing team, you will develop and execute strategies that drive awareness, adoption, and growth of our automation solutions. You will work closely with internal stakeholders to ensure our products are effectively positioned and supported by strong scientific and technical content. In this role, you will have the opportunity to: - Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage. - Lead customer‑backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue. - Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness. - Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end‑to‑end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams. The essential requirements of the job include: - Master’s degree in Life Sciences, Engineering, or a related field; PhD or MBA is a plus. - 3+ years of experience in product marketing, laboratory automation, or related roles within the life sciences industry. - Solid understanding of automated laboratory workflows and technologies used in life sciences research. - Strong written and verbal communication skills, with the ability to simplify complex technical concepts. Fluent in English; additional languages are a plus. - Experience in developing marketing content and supporting product launches. Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide. The annual salary range for this role is $125k-$140k USD. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.

• Own and lead all go-to-market strategy and execution for SalesCloser.ai • Partner with Product to translate roadmap and releases into clear positioning, messaging, and GTM plans • Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights • Collaborate with Marketing to ensure campaigns, messaging, and content align with product value and target segments • Analyze market trends, customer insights, and competitive landscape to inform strategy and identify opportunities • Define, track, and optimize GTM performance metrics, including adoption, pipeline impact, and revenue contribution • Ensure cross-functional alignment and readiness before, during, and after product launches • Build and manage GTM processes, timelines, and documentation • Develop strong relationships with internal stakeholders, partners, and key customers • Drive continuous improvement in how we bring products to market • Other duties as assigned.

Company Overview Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform; combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision. About Us Rex is building a diversified portfolio of AI-powered tech products that solve real operational problems across multifamily, insurance, private equity, and real estate. Backed by deep domain knowledge and direct access to 50,000 residents, $5B in real estate assets, and 1M+ units via strategic partnerships, we develop products that are tested, refined, and deployed at speed. We operate across eight live tech products today, driving measurable results in automation, decision-making, compliance, and payments. From invoice processing and vendor credentialing to maintenance operating systems and conversational AI, our tools are saving thousands of hours and generating real ROI. Our 500+ teammates are united by a mission to catalyze human flourishing: building, testing, and scaling tools that serve real people in the real economy. Mindset - Fanatical Investor Focus: Serve our investors by preserving their wealth first and foremost and secondarily seeking to maximize their return on equity while fostering human progress through stewardship of the assets and companies. - Ecosystem Alignment: Execute in a spirit of partnership across all components of the Rex ecosystem, including multifamily and other real estate assets as well as tech companies. - Missionary Zeal: Care about investor stewardship and advancing the vision of catalyzing human flourishing. The Opportunity We’re seeking a scrappy, high-output GTM Manager to help launch and scale our early-stage B2B technology ventures. This is a hands-on role for a top 5% performer; someone who thrives in ambiguity, relishes early traction-building, and is eager to roll up their sleeves to drive the first wave of revenue. This is not a role for a polished sales VP or a purely tactical SDR. We're looking for an entrepreneurial executor who blends hustle, creativity, and cross-functional savvy to bring proven tools and products to market. You’ll work closely with our senior GTM advisor and product leads to validate demand, secure early customers, and build the foundation for a repeatable commercial engine. The Role The GTM Manager will lead on-the-ground efforts to commercialize new technologies within our ecosystem. This means identifying early adopters, initiating outreach, conducting demos, securing paid pilots, and working with product teams to adapt offerings for external use. Key Responsibilities - Own outbound GTM execution: cold outreach, booking meetings, pitching, and iterating on messaging - Build first pipelines through creative outbound, LinkedIn, and event-based channels - Develop sales scripts, objection-handling guides, and slide decks from scratch - Work directly with engineering/product teams to tailor offerings to customer needs - Run fast, scrappy campaigns to test messaging, pricing, and positioning - Launch pilot programs and close early POCs with clear ROI - Capture early customer feedback and help shape the GTM playbook - Lay groundwork for scalable commercialization: basic CRM setup, reporting, and sales operations Ideal Candidate Profile - 5-9 years of experience in early-stage B2B tech - Hands-on, GTM executor; not afraid to cold call, pitch, or experiment - Startup grit: thrives in fast-paced, high-ambiguity environments - Hunter mindset with a builder’s mentality - Strong communicator who can synthesize feedback and act fast - Cross-functional collaborator who can translate between product and customer - Self-directed, coachable, and obsessed with delivering value Rex Ecosystem-Wide Mission Catalyze Human Flourishing through our products/services and to elevate/further humanity in all our business dealings. Rex Values / Rex Culture - Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing/innovating on their behalf. - Product/Service Passion. Our business thrives or dies by products/services. - Ludicrous speed. Our default pace is extremely fast. Time is precious, life is short; and moving fast is more fun and effective. - FAWOMO. We will find a way, or make one. - Loves going to war: prefers wartime to peacetime, always hungry to move forward, do more, and push growth. - Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum. - Fun. We should only do work, over the long run, that’s fun; and work with fun people. Jokes and humor welcomed; PC stuff and uptight behavior prohibited. - Never-lose-money approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful; never risking what others have and need for what they don’t have and don’t need. - Other-centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve. - Creative cost cutting constantly. There's always a smarter way, always room to cut, always ways to do more with less – a cost advantage is a competitive edge. - Fewer, more capable. Bias to as lean of a team as possible, with the highest competency – reducing communication and coordination, creating more effectiveness. - Underdogs. What we’ve done is nothing compared to what we’re going to achieve now. We’re fighting to be the best, clawing and biting up and forward, aiming to be the champs, be #1. Scrappy AF no matter how much we accomplish. We’ve never ‘arrived’ in our minds. We’re the underdogs always. - Other attributes valued. Pointblank forthrightness in conversation with teammates, brutally facing problems; velvet glove with iron fist in human dealings; shrewd as a serpent innocent as a dove; hardcore work hustle; invictus mentality; swagger with humility; quiet professionalism; thrifty and not materialistic; loves who they work with, loves what they do, and loves who we serve. Compensation & Benefits Base Salary: Commensurate with experience and market standards Benefits: - Comprehensive health, dental, and vision insurance - 401(k) with company matching - Professional development opportunities to advance personal and professional growth - Fully remote work flexibility, with occasional travel required