Reports to: Head of Product Location: Remote in the US, Alaska, or Hawaii Hours: Full-time Compensation: $150,000 to $175,000 + Equity + Benefits + 401(k) Match About ReflexAI At ReflexAI, we are building the operating system for conversation performance. We believe that people will always be at the center of high-stakes conversations, and our mission is to ensure they enter those conversations with confidence and deliver an exceptional experience every time. Our platform combines hyper-realistic AI-powered training simulations with intelligent QA to support frontline teams in mission-critical conversations. Our tools work in 25 languages, are endlessly customizable to meet each business's unique needs, and are used by customers ranging from crisis support call centers to healthcare organizations to customer service teams to sales teams negotiating big deals — any organization where empathy, quality, and excellence matter in every interaction. About this role We're hiring a Senior Growth Marketing Manager to own our demand generation engine: paid, organic, and outbound. You will drive measurable pipeline as our primary north star and be held to pipeline outcomes, not activity metrics. This is a true senior IC role. You'll report directly to the Head of Marketing, work closely with sales, and manage a set of external agencies and vendors. You'll have ownership, budget, and the latitude to build and test. This is a role for someone who thrives with accountability, moves fast, and builds trust through results. What you’ll do - Own and optimize LinkedIn Ads, Google Ads, and retargeting campaigns end-to-end - Manage day-to-day campaign operations: targeting, creative testing, bidding, budget pacing - Manage our LinkedIn agency relationship; evaluate performance and evolve the partnership as needed - Execute against our SEO roadmap — content briefs, on-page optimization, reporting - Own keyword strategy, search console monitoring, and rank tracking via Ahrefs - Partner with our freelance writer and website agency (Together Agency) to ship content and landing pages on a regular cadence - Build and optimize outbound sequences and nurture programs in HubSpot - Use Clay for prospecting, enrichment, and personalization at scale - RevOps alignment, attribution, and funnel integrity - Help build our ABM motion from the ground up: target account selection, tiered engagement, and coordinating with sales on account-level signals - Build and maintain pipeline reporting dashboards that connect marketing activity to revenue - Run weekly tests: landing pages, ad creative, email subject lines, CTAs - Own GA4, Search Console, and HubSpot reporting; synthesize into clear weekly signals - Manage day-to-day relationships with paid media, SEO, web, and HubSpot vendors - Hold vendors accountable to pipeline metrics, not just deliverables Requirements for a great fit - 5–7+ years in B2B SaaS marketing, with at least 3 years owning demand generation directly - Demonstrated track record of building pipeline, not just generating MQLs - Experience running paid media autonomously, not just managing an agency - Hands-on experience with outbound tools, email sequencing, and HubSpot - Familiarity with ABM principles and account-based tactics. - Fast executor who ships and iterates. You don't wait for perfect - Comfortable in ambiguity; you build structure where it's needed without asking for it - Sharp analytical thinker who can translate data into clear decisions - Confident managing vendors without micromanaging - Collaborative but opinionated: you have a point of view and defend it - Experience with LinkedIn Campaign Manager, Google Ads, HubSpot, Clay, Google Analytics 4, Google Search Console, Ahrefs, Claude, Zapier a plus - AI Fluency (Required) You must be actively using AI in your day-to-day marketing workflows — not experimenting casually, but embedding it into how you write, research, analyze, and operate. In your application or interview, we'll ask you to walk us through specific examples of how AI has changed how you work. What we offer - Some of the most rewarding work you will ever do, solving real problems and helping people be the best versions of themselves - Working alongside a team that is exceptionally smart and ambitious, but also humble and kind - Flexibility to work remotely from anywhere in the United States - Generous retirement, equity, healthcare, and PTO policies

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products. You will (1) define target segments & personas; (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness • Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. • Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated in the market. • Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently • Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.

• Developing and executing a comprehensive growth strategy to drive user acquisition, retention, and revenue • Identifying and prioritizing key growth channels, including SEO, content marketing, email marketing, social media, and partnerships • Leading a cross-functional team of marketers, designers, and engineers to optimize the user experience and drive growth • Leveraging data-driven insights to make informed decisions about growth initiatives and product improvements • Establishing a culture of experimentation, learning, and continuous improvement to optimize growth initiatives • Building and maintaining relationships with strategic partners and influencers to drive brand awareness and growth • Collaborating with product and engineering teams to ensure alignment between growth initiatives and product roadmap

Accountable for leading a Regional Growth Team and its delivery of results against sales goals and organic growth value line KPIs. Primary owner of advisor relationships. This is a remote role, and candidates must be located in the Southeast Region (FL, GA, AL, LA, AR, MS). Our primary focus for location preferred would be FL, GA, LA or AL but will consider all qualifying candidates within the required region. High concentration areas of travel will be New Orleans, LA, Birmingham, AL, Atlanta, GA, and South Florida What You Will Do - People Management - Responsible for the direct management and delivery of role accountabilities through the growth team. - Responsible for driving sales through the funnel from discovery to completion and leading the Regional Growth Team in developing and ensuring the execution of regular engagement plans and the management of the sales pipelines. - Organic Growth & Advisor Engagement - Primary owner of assigned advisor relationships working with Cetera value proposition experience throughout the advisor life cycle - Responsible for the development and deployment of Cetera-sponsored study groups for advisors. - Manage the team in fueling organic growth, engagement, advisor satisfaction, and advisor retention through key value proposition engagements and relationship management, including advisor adoption of Cetera growth tools, platforms, and solutions. - Work in collaboration with business development onboarding and sales enablement teams to ensure verified assets are realized on Cetera platform(s) within defined timeframes. - Actively identify and/or create opportunities to connect the Advisor with subject matter experts to drive product adoption of investment solutions, advice offerings, and Cetera platforms. What You Need To Have - Bachelor’s Degree - Minimum 8 years of Relationship & Sales Experience - Series 7, 66 (or 63 & 65) and /or 24 FINRA Licenses - Minimum 3 years of managing a regional team What Are Nice To Have - Strong industry knowledge (preferably independent broker-dealer channel). - Proven sales background, field (not just desk) experience. - Executive presence ("gravitas"), ability to interact with major business owners. - Strong management and leadership capacity, not just sales acumen. - Coach, strategize, approve PTO, set direction, motivate and inspire direct reports. - Must be comfortable both presenting to individuals and large audiences (up to 300 people). - Change and business planning consulting for advisors (efficiency, AUM/AUA/GDC growth, practice management). Travel REQUIREMENTS - Up to 50% Compensation The base annual salary range for this role is $115,000 to $125,000 and a generous incentive compensation package. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations. #LI-Remote About Us What we give you in return: Not many teams can say that they support people’s dreams coming to life… We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including: - Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship. - Easy access to mental health benefits to meet our team members and their families where they are. - 20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities. - 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years. - Paid parental leave to support all team members with birth, adoption, and foster. - Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more. - Employee Assistance Program (EAP), LifeLock, Pet Insurance and more. About Cetera Financial Group: Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions. Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology. "Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Wealth Services LLC (f/k/a Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions, or Cetera Investors. All firms are members FINRA/SIPC. Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law. Agencies please note: this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated. Please review our Workforce Privacy Policy for further details on what information we collect and the purposes for collection.