• Developing and executing a comprehensive growth strategy to drive user acquisition, retention, and revenue • Identifying and prioritizing key growth channels, including SEO, content marketing, email marketing, social media, and partnerships • Leading a cross-functional team of marketers, designers, and engineers to optimize the user experience and drive growth • Leveraging data-driven insights to make informed decisions about growth initiatives and product improvements • Establishing a culture of experimentation, learning, and continuous improvement to optimize growth initiatives • Building and maintaining relationships with strategic partners and influencers to drive brand awareness and growth • Collaborating with product and engineering teams to ensure alignment between growth initiatives and product roadmap

Accountable for leading a Regional Growth Team and its delivery of results against sales goals and organic growth value line KPIs. Primary owner of advisor relationships. This is a remote role, and candidates must be located in the Southeast Region (FL, GA, AL, LA, AR, MS). Our primary focus for location preferred would be FL, GA, LA or AL but will consider all qualifying candidates within the required region. High concentration areas of travel will be New Orleans, LA, Birmingham, AL, Atlanta, GA, and South Florida What You Will Do - People Management - Responsible for the direct management and delivery of role accountabilities through the growth team. - Responsible for driving sales through the funnel from discovery to completion and leading the Regional Growth Team in developing and ensuring the execution of regular engagement plans and the management of the sales pipelines. - Organic Growth & Advisor Engagement - Primary owner of assigned advisor relationships working with Cetera value proposition experience throughout the advisor life cycle - Responsible for the development and deployment of Cetera-sponsored study groups for advisors. - Manage the team in fueling organic growth, engagement, advisor satisfaction, and advisor retention through key value proposition engagements and relationship management, including advisor adoption of Cetera growth tools, platforms, and solutions. - Work in collaboration with business development onboarding and sales enablement teams to ensure verified assets are realized on Cetera platform(s) within defined timeframes. - Actively identify and/or create opportunities to connect the Advisor with subject matter experts to drive product adoption of investment solutions, advice offerings, and Cetera platforms. What You Need To Have - Bachelor’s Degree - Minimum 8 years of Relationship & Sales Experience - Series 7, 66 (or 63 & 65) and /or 24 FINRA Licenses - Minimum 3 years of managing a regional team What Are Nice To Have - Strong industry knowledge (preferably independent broker-dealer channel). - Proven sales background, field (not just desk) experience. - Executive presence ("gravitas"), ability to interact with major business owners. - Strong management and leadership capacity, not just sales acumen. - Coach, strategize, approve PTO, set direction, motivate and inspire direct reports. - Must be comfortable both presenting to individuals and large audiences (up to 300 people). - Change and business planning consulting for advisors (efficiency, AUM/AUA/GDC growth, practice management). Travel REQUIREMENTS - Up to 50% Compensation The base annual salary range for this role is $115,000 to $125,000 and a generous incentive compensation package. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations. #LI-Remote About Us What we give you in return: Not many teams can say that they support people’s dreams coming to life… We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including: - Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship. - Easy access to mental health benefits to meet our team members and their families where they are. - 20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities. - 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years. - Paid parental leave to support all team members with birth, adoption, and foster. - Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more. - Employee Assistance Program (EAP), LifeLock, Pet Insurance and more. About Cetera Financial Group: Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions. Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology. "Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Wealth Services LLC (f/k/a Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions, or Cetera Investors. All firms are members FINRA/SIPC. Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law. Agencies please note: this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated. Please review our Workforce Privacy Policy for further details on what information we collect and the purposes for collection.

• Develop and execute the growth plan in conjunction with the Team. • Create and deliver marketing collateral to run campaigns. • Identify opportunities to implement and innovate world-class campaigns. • Identify and develop channel opportunities with technology partners. • Own and execute events, webinars and performance marketing campaigns. • Own and execute affiliate marketing and community building. • Report, recommend and iterate on campaigns to drive increased ROI. • Identify opportunities, threats and challenges in markets and act accordingly. • Monitor and analyze market trends and competitive landscape, and provide insights and recommendations to the broader team.

• Own and operate the commercial LiveOps strategy , including pricing frameworks, promotional cadence, experimentation roadmap. • Apply a strong F2P mindset by balancing free vs. premium value and designing upgrade paths. • Define and evolve the monetisation roadmap , scaling subscriptions first and expanding into consumables. • Hands-on usage of tools like RevenueCat to set up products and monitor key metrics. • Own the analytical performance view across conversion, retention, ARPU/LTV, pricing. • Lead complex, cross-functional monetisation initiatives across placements, clients, and geographies. • Strengthen subscription foundations by driving stakeholder alignment and improving processes.