Lunar Solar Group

• Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives. • Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency • Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts. • Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels. • Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership. • Own editorial calendars across case studies, newsletters, webinars, social media, etc. • Maintain website content including landing pages, blog posts, and case studies. • Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X. • Oversee lead and merchant lifecycle marketing via newsletter and automation strategy. • Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content. • Interview customers, partners, and internal stakeholders to create compelling case studies and success stories. • Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix. • Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions. • Support product launches with messaging, positioning, launch content, and sales collateral. • Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases.

• Write, review, and refine approximately 100 emails per week across a portfolio of Enkore clients with minimal oversight using our custom AI copywriting agents • Write SMS copy that complements email campaigns, maintaining consistent brand voice across both channels • Manage rounds of revisions for high-touch clients, incorporating feedback efficiently while maintaining brand integrity • Configure, fine-tune, and align AI copy agents to each client's unique tone, voice, and messaging needs • Ensure copy agent outputs meet brand standards - catching gaps, inconsistencies, or off-brand messaging • Maintain a deep understanding of each client's audience, competitive landscape, and voice • Communicate proactively with internal teams to flag bottlenecks, manage deadlines, and keep workflow on track • Uphold quality standards across all deliverables

• Define and execute the long-term vision for the Paid Social division, ensuring alignment with agency goals and client objectives. • Identify opportunities to transform operations, processes, and client offerings to drive scalable growth. • Partner with other department leaders on cross-functional initiatives to maximize client and agency impact. • Manage and mentor a team, guiding strategy, leadership, and performance management. • Build frameworks for leadership development, talent growth, and succession planning. • Oversee talent acquisition and retention strategies to attract and retain top performers. • Ensure clients achieve transformative results through strategic guidance and proactive problem-solving. • Collaborate with internal teams to address client challenges and provide integrated solutions. • Lead initiatives to advance measurement, reporting, and performance optimization. • Stay ahead of industry trends and emerging platforms to maintain Paid Social excellence. Foster alignment, transparency, and knowledge sharing across departments.

• Lead SEM strategy, performance, and manage a portfolio of DTC and ecommerce clients. • Oversee end-to-end planning, execution, and optimization of paid search initiatives. • Demonstrate expertise in media buying, reporting on campaign performance. • Monitor and report on key performance metrics. • Facilitate successful onboarding of new clients. • Build and maintain strong client relationships. • Identify opportunities and support upselling additional marketing channels.

• Lead strategy, execution, and deliverables across 4–6 client accounts independently • Own end-to-end SEO strategy and execution across all core deliverables and processes • Manage day-to-day client communication and relationships (email, calls, meetings) • Analyze performance data to build comprehensive, goal-driven SEO strategies • Execute on-page SEO optimizations (metadata, content, URLs, site structure) • Conduct technical audits, competitive analyses, and site architecture reviews • Develop and implement off-site strategies, including link building and partnerships • Lead content strategy and recommendations aligned to SEO goals • Deliver performance reporting, build client-facing presentations, and contribute to team development and training • Support new business efforts, including pitch development and occasional participation in presentations

• Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts. • Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs. • Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis. • Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders. • Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies. • Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment. • Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback. • Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams. • Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment. • Ensure cohesion across all channels and ensure strategies align with broader marketing goals. • Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy. • Maintain high standards of execution and ensure timelines are consistently met.

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals. • Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving. • Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.). • Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation. • Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes. • Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness. • Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives. • Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development. • Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels. • Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation. • Ensure adherence to brand safety, viewability, and ad verification standards. • Support onboarding of new clients through audits, strategic recommendations, and transition planning. • Contribute to team-level initiatives including playbooks, best practices, training, and process improvements. • Identify opportunities to improve workflows, reporting standards, and overall operational efficiency. • Stay current on industry trends, emerging technologies, and programmatic best practices.

• Own and optimize TikTok Shop performance, including storefront management, product listings, promotions, and inventory coordination for multiple client accounts. • Build, recruit, and manage a high-performing affiliate creator network across outbound outreach, inbound, and product seeding. • Drive GMV growth by identifying winning creators, content trends, and scaling top-performing assets. • Launch and manage affiliate campaigns, including commission structures, incentives, and creator activation. • Track and analyze performance across GMV, conversion rate, AOV, and creator-level metrics, turning insights into action. • Partner cross-functionally with paid media and creative teams to scale content through whitelisting, Spark Ads, and UGC briefs. • Oversee creator communication, community engagement, and relationship management to ensure consistent output and retention. • Understand our technology support stack for optimized workflows.

About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. Our Culture We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients. Who We Are Looking For: We are looking for a Head of Retail Media to build, lead, and scale our retail media practice. This role will own the vision, strategy, and execution across key retail media networks, driving measurable growth for our clients while building a best-in-class team and operational foundation. The ideal candidate has deep expertise across retail media networks (Amazon, Walmart Connect, Target Roundel, Instacart, DoorDash), a track record of building teams or functions, and experience delivering measurable results while managing budget and P&L responsibility. Job Summary & Key Responsibilities: As the Head of Retail Media, you will oversee all aspects of retail media strategy, execution, and performance across key platforms. You will also be responsible for building the department from the ground up, including team development, operational frameworks, and cross-functional alignment. This role requires a hands-on, strategic leader who can drive innovation, establish structure, and deliver exceptional client outcomes. Your responsibilities will include: - Define and execute the vision and growth strategy for the Retail Media department. - Build and scale the retail media team, establishing structure, processes, and frameworks for performance and development. - Own the department P&L, including forecasting, budgeting, and resource allocation. - Oversee campaign strategy, execution, and optimization across retail media platforms (Amazon, Walmart Connect, Target Roundel, Instacart, DoorDash). - Drive client outcomes through strategic guidance, hands-on leadership, and data-driven recommendations. - Implement measurement and reporting frameworks, including incrementality and attribution testing. - Partner with Paid Media, Creative, and Client Strategy to ensure integrated, high-impact campaigns. - Foster a culture of innovation, accountability, and continuous improvement. - Represent the Retail Media department in client engagements, leadership meetings, and new business initiatives. Skills & Qualifications: - 8+ years in digital marketing, with deep expertise in retail media - Proven experience building and scaling a retail media team - Experience managing P&L, budgets, and resource allocation - Strong executive leadership skills with a record of delivering results at scale - Demonstrated ability to drive performance across multiple retail media platforms - Excellent client communication and presentation skills, including C-level engagement - Analytical mindset with experience translating data into actionable strategies - Bachelor’s degree or equivalent experience in marketing, advertising, business, or related field Benefits: - Competitive salary. - Comprehensive health, dental, and vision insurance. - Flexible work hours and remote work options. - Professional development and training opportunities. - Inclusive and supportive work environment that values creativity and innovation. - 401k with match

• Own the end-to-end ecommerce growth strategy for a portfolio of high-growth DTC brands, from acquisition through retention and LTV. • Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing. • Identify revenue unlocks across PDPs, PLPs, checkout, subscriptions, bundles, upsells, and post-purchase flows. • Partner closely with paid media teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability. • Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions. • Develop testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV. • Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges. • Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals. • Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization. • Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance. • Develop agency-wide performance reports, highlighting industry trends and growth opportunities. • Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth. • Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data. • Translate complex performance insights into clear narratives that drive confidence and buy-in. • Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams. • Create repeatable frameworks, playbooks, and POVs around ecommerce growth, CRO, and lifecycle strategy.