Product Marketing Manager Department: Marketing Employment Type: Permanent - Full Time Location: United States (Remote) Description At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management seamless. We help businesses bridge the gap between strategy and execution by offering solutions that boost business agility, streamline project management, and optimize resources. What Makes us Unique? What truly makes OnePlan stand out is our commitment to delivering powerful solutions and fostering a culture of collaboration. We combine robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust. Our high-trust, team-focused environment allows us to innovate quickly and deliver solutions that drive meaningful results for our clients. We're passionate about exceeding expectations, working together to empower organizations to succeed in a rapidly changing business landscape. The Product Marketing Manager for Strategic Portfolio Management (SPM) is responsible for defining and driving OnePlan’s positioning, messaging, competitive strategy, and analyst presence within the SPM and enterprise planning market. This is a strategic role that shapes how OnePlan is understood by enterprise buyers, analysts, and the broader market. You will serve as the bridge between Product, Sales, and Marketing, translating product innovation into clear, compelling narratives that drive pipeline growth and strengthen market leadership. We are specifically seeking a candidate with strong, hands-on experience in Strategic Portfolio Management (SPM), Project Portfolio Management (PPM), or closely related enterprise planning domains. Familiarity with the SPM vendor landscape and buyer dynamics is essential, and prior exposure to platforms in this space is a strong advantage. This is an individual contributor role, focused on owning and driving product marketing initiatives end to end while partnering closely with cross functional stakeholders. What You’ll Do at OnePlan Positioning, Messaging, and Market Narrative - Own and evolve OnePlan’s positioning within the SPM and enterprise planning space - Translate product capabilities, including AI-driven innovation, into clear, differentiated value for enterprise buyers - Develop messaging that resonates across key stakeholders including CIOs, PMO leaders, and executive teams - Ensure consistency of product narrative across website, campaigns, sales materials, and analyst communication Go-To-Market Strategy and Execution - Lead end-to-end go-to-market strategy for product launches and major enhancements - Partner closely with Product, Sales, and Marketing to align on priorities and drive coordinated execution - Support enterprise sales with strong narratives, deal positioning, and tailored messaging for complex cycles Sales Enablement and Cross-Functional Alignment - Act as the connective layer between Product Management, Marketing, and Sales - Equip Sales with clear positioning, competitive context, and objection-handling frameworks - Contribute to demand generation, content, and thought leadership with a strong product and market lens Competitive Intelligence and Analyst Relations - Own competitive intelligence across the SPM and enterprise planning landscape, including battlecards and win/loss insights - Monitor market trends and competitor positioning to inform strategy and messaging - Build and manage relationships with key analysts (Gartner, Forrester, IDC, and others), including briefings and research participation - Leverage analyst insights to continuously refine positioning and go-to-market approach Market Insight and Feedback Loop - Gather insights from customers, analysts, and sales to understand market needs and buying behavior - Translate insights into actionable recommendations for Product and Marketing - Help ensure strong alignment between product direction and real market demand Our Ideal Fit - Domain expertise in Strategic Portfolio Management (SPM), Project Portfolio Management (PPM), or enterprise planning platforms is a must have - 5+ years of experience in Product Marketing or related roles within B2B SaaS or enterprise software - Experience positioning complex solutions to enterprise, multi-stakeholder buyers - Proven ability to work cross-functionally with Product, Sales, and Marketing teams - Strong communication and presentation skills, including executive-level messaging Bonus Points: - Familiarity with leading platforms and trends within the SPM ecosystem - Experience with analyst relations and industry evaluations - Exposure to AI-driven enterprise solutions and modern SaaS platforms More Reasons Why You Should Apply! - We’re a remote-first company with team members across the USA, Canada, UK, and India! - OnePlan has been recognized as the Global Microsoft Partner of the Year in Project Portfolio Management in 2019, 2020, 2021, 2022 and 2023. - We’ve been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report. - We offer comprehensive health, dental, and vision benefits, with additional insurance options. - Employer RRSP and 401K matching programs. - A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable! At OnePlan, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace. Upon receipt of an offer letter, candidates will be subject to a standard background check process. Disclaimer: We’ll only contact candidates who have applied directly through our official channels. Any communication about job offers will always come from an email address linked to OnePlan Solutions, and we’ll follow our standard hiring process every time. You’ll never be asked for money or personal information during the interview process. If something feels off, don’t hesitate to reach out to us to confirm. Ready to Apply? Check out what it’s like to work at OnePlan and learn more about us at https://oneplan.ai/

• Own and evolve OnePlan’s positioning within the SPM and enterprise planning space • Translate product capabilities, including AI-driven innovation, into clear, differentiated value for enterprise buyers • Develop messaging that resonates across key stakeholders including CIOs, PMO leaders, and executive teams • Ensure consistency of product narrative across website, campaigns, sales materials, and analyst communication • Lead end-to-end go-to-market strategy for product launches and major enhancements • Partner closely with Product, Sales, and Marketing to align on priorities and drive coordinated execution • Support enterprise sales with strong narratives, deal positioning, and tailored messaging for complex cycles • Act as the connective layer between Product Management, Marketing, and Sales • Equip Sales with clear positioning, competitive context, and objection-handling frameworks • Contribute to demand generation, content, and thought leadership with a strong product and market lens • Own competitive intelligence across the SPM and enterprise planning landscape, including battlecards and win/loss insights • Monitor market trends and competitor positioning to inform strategy and messaging • Build and manage relationships with key analysts (Gartner, Forrester, IDC, and others), including briefings and research participation • Leverage analyst insights to continuously refine positioning and go-to-market approach • Gather insights from customers, analysts, and sales to understand market needs and buying behavior • Translate insights into actionable recommendations for Product and Marketing • Help ensure strong alignment between product direction and real market demand

• Plan and drive product and feature launches, aligning internal stakeholders and ensuring readiness across sales, marketing, product, and account management. Own timelines, messaging, and deliverables for high-impact releases. • Develop and evolve clear, differentiated messaging for mortgage lenders. Align product positioning to real-world customer challenges and market dynamics. • Create content and tools, including decks, one-pagers, battlecards, case studies and more to help sales and account management teams articulate our value. Deliver training and guidance to ensure consistent, confident product narratives across the company. • Gather intelligence on competitors, customer needs, and market trends. Use these insights to inform product strategy, marketing campaigns, and positioning. • Work closely with product, marketing, engineering, sales and account management teams to support integrated marketing and growth initiatives. Contribute to thought leadership and awareness efforts.

• Support onboarding programs for new Sales and Customer Success team members by managing logistics, tracking completion, and maintaining training content • Maintain and organize enablement materials such as playbooks, messaging decks, onboarding guides, and certification tracks • Assist in the creation and delivery of ongoing enablement initiatives such as product training, methodology sessions, and sales skill workshops • Manage scheduling, communications, and follow-up activities for all internal training programs • Maintain and support the enablement platform (e.g., Showpad & Magentrix LMS), ensuring content is current, accessible, and well-organized • Track and report on enablement program participation and impact metrics (e.g., onboarding progress, tool adoption, training completions) • Serve as a liaison between Revenue Operations and field teams to gather feedback, identify needs, and implement improvements • Stay current on Keeper’s platform and GTM strategies to ensure enablement materials stay relevant and aligned