• Own and evolve OnePlan’s positioning within the SPM and enterprise planning space • Translate product capabilities, including AI-driven innovation, into clear, differentiated value for enterprise buyers • Develop messaging that resonates across key stakeholders including CIOs, PMO leaders, and executive teams • Ensure consistency of product narrative across website, campaigns, sales materials, and analyst communication • Lead end-to-end go-to-market strategy for product launches and major enhancements • Partner closely with Product, Sales, and Marketing to align on priorities and drive coordinated execution • Support enterprise sales with strong narratives, deal positioning, and tailored messaging for complex cycles • Act as the connective layer between Product Management, Marketing, and Sales • Equip Sales with clear positioning, competitive context, and objection-handling frameworks • Contribute to demand generation, content, and thought leadership with a strong product and market lens • Own competitive intelligence across the SPM and enterprise planning landscape, including battlecards and win/loss insights • Monitor market trends and competitor positioning to inform strategy and messaging • Build and manage relationships with key analysts (Gartner, Forrester, IDC, and others), including briefings and research participation • Leverage analyst insights to continuously refine positioning and go-to-market approach • Gather insights from customers, analysts, and sales to understand market needs and buying behavior • Translate insights into actionable recommendations for Product and Marketing • Help ensure strong alignment between product direction and real market demand

• Plan and drive product and feature launches, aligning internal stakeholders and ensuring readiness across sales, marketing, product, and account management. Own timelines, messaging, and deliverables for high-impact releases. • Develop and evolve clear, differentiated messaging for mortgage lenders. Align product positioning to real-world customer challenges and market dynamics. • Create content and tools, including decks, one-pagers, battlecards, case studies and more to help sales and account management teams articulate our value. Deliver training and guidance to ensure consistent, confident product narratives across the company. • Gather intelligence on competitors, customer needs, and market trends. Use these insights to inform product strategy, marketing campaigns, and positioning. • Work closely with product, marketing, engineering, sales and account management teams to support integrated marketing and growth initiatives. Contribute to thought leadership and awareness efforts.

• Support onboarding programs for new Sales and Customer Success team members by managing logistics, tracking completion, and maintaining training content • Maintain and organize enablement materials such as playbooks, messaging decks, onboarding guides, and certification tracks • Assist in the creation and delivery of ongoing enablement initiatives such as product training, methodology sessions, and sales skill workshops • Manage scheduling, communications, and follow-up activities for all internal training programs • Maintain and support the enablement platform (e.g., Showpad & Magentrix LMS), ensuring content is current, accessible, and well-organized • Track and report on enablement program participation and impact metrics (e.g., onboarding progress, tool adoption, training completions) • Serve as a liaison between Revenue Operations and field teams to gather feedback, identify needs, and implement improvements • Stay current on Keeper’s platform and GTM strategies to ensure enablement materials stay relevant and aligned

Data Protection Product Marketing Manager This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: As a Product Marketing Manager at HPE Storage, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams. This is a teleworker role, open on location within the US. Responsibilities: - Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. Create and maintain messaging frameworks tailored to target personas, industries, and use cases. - Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives. - Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars. - Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation - Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and - Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers. - Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions. - Alliance Focus: Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing. Education and Experience Required: - BA or BS in Marketing or related field; MBA preferred. - Experience: 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions. - Technical Knowledge: Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions. - Marketing Expertise: Proven track record of developing go-to-market strategies and crafting compelling product narratives. - Collaboration Skills: Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams. - Alliance marketing and/or partner marketing experience is a plus. Knowledge and Skills: - Data Protection Market Expertise: Deep understanding of customer pain points, competitive landscape, and market trends. - Go-to-Market (GTM): Strategy, planning, and execution for product launches. - Sales Enablement: Equipping sales teams with tools, training, and collateral. - Content & Messaging: Developing core narratives, positioning, and assets. - Acknowledged mastery of marketing principles, practices, tactics and tools. - Exceptional communication, storytelling, and presentation skills. - In-depth understanding of the industry, offering categories and company offerings/ strategy. - Strong project and budget management skills. - Excellent written/oral communications. - Strong analytical skills. - Excellent interpersonal skills. - Ability to build, manage and influence virtual teams. - Exceptional negotiating skills. - Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company. - Strong influencing and consensus-building skills. - Conflict-resolution skills. Impact/Scope: - Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement. - Highly effective at collaborating with technology alliance partners to align strategies, accelerate execution, and deliver measurable business impact. Complexity: - Moderate – Deals with moderately complicated strategic/tactical issues; interfaces with senior marketing management, other company functions/organizations, marketing partners and end customers. Additional Skills: Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis Additional Skills: Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more} What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. #unitedstates #marketing Job: MarketingJob Level: Intermediate "The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 81,400 - 164,400 in California The listed salary range reflects base salary. Variable incentives may also be offered." Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. 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