Product Marketing Specialist

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

80 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Product Marketing Specialist

MCCi

• Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership • Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns • Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities • Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts • Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness • Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks • Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities • Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership • Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion • Develop and deliver webinar presentations, including live facilitation to support lead generation efforts • Write, build, and deploy promotional emails to support webinars, content releases, and campaigns • Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels • Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership • Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns • Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes • Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs • Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans • Monitor campaign and content performance and provide insights to support ongoing optimization and future planning

Job Requirements

  • Bachelor’s degree in Marketing or related field, or equivalent work experience
  • 3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B Saas
  • Experience with solution positioning and value proposition development
  • Ability to create sales enablement assets that drive adoption and support the sales process
  • Strong understanding of full-funnel solution messaging across the buyer journey
  • Proven ability to partner closely with sales teams and align around revenue goals
  • Excellent writing, editing and content development skills
  • Ability to craft clear, compelling messaging for government audiences
  • Experience with audience-centric storytelling and strategic messaging
  • Knowledge of demand generation and lead focused campaign execution
  • Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences.

Benefits

  • We are approachable.
  • We trust you.
  • We embrace technology!
  • We dress comfortably.
  • We are kind.
  • We enjoy our team.
  • We virtualize everything.

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