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Sales Enablement Lead

Location

Washington

Posted

109 days ago

Salary

$130K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Sales Enablement Lead

SecureW2

• Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments. • Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition. • Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity. • Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment. • Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence. • Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.

Job Requirements

  • 5+ years of experience in Sales Enablement, Product Marketing, or GTM Strategy within a B2B SaaS environment.
  • Proven track record of standing up an enablement or messaging function from scratch, with the ability to operate autonomously in a growth-stage company.
  • Messaging Expertise: Deep experience in pressure testing value propositions and evolving sales narratives based on market feedback.
  • Analytical Mindset: Proficiency in using Conversation Intelligence tools (e.g., Gong, Chorus) and CRM data to extract qualitative and quantitative insights.
  • Exceptional Communication: The ability to translate complex product features into simple, persuasive sales stories and training materials.
  • Collaboration Skills: Experience working cross-functionally with leadership to drive organizational alignment.

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