SecureW2

• Execute high-quality visual assets across various formats, including webpages, sales decks, whitepapers, brochures, and complex diagrams • Partner directly with executives, marketing, and sales teams to translate complex business requirements into compelling visual stories • Lead design strategy for large-scale projects, managing everything from initial concept to final delivery under tight deadlines • Act as a "gold-standard" gatekeeper, using a keen artistic eye to review and refine content produced by both human effort and AI tools • Oversee and optimize agentic AI workflows to scale the production of visual content while ensuring all output meets strict brand and style standards

• Research organic lead growth opportunities based on keyword, traffic, and conversion data • Develop and execute SEO-focused content briefs and outlines for blogs, landing pages, and resource content • Write and edit clear, compelling, and technically accurate content that aligns with brand voice and target personas • Perform keyword research, topic clustering, and SERP analysis to identify opportunities and inform content roadmap • Optimize existing content for rankings and conversions (on-page SEO, internal linking, CTAs, meta data, headers) • Use analytics tools to monitor performance and refine content strategy • Stay current on SEO trends, algorithm updates, and content best practices and translate them into actionable recommendations • Perform technical SEO audits • Launch GEO optimizations to optimize LLM visibility and sentiment • Work with growth marketing partners to enhance UX/CRO and drive digital PR across platforms

• Own and grow SecureW2’s social presence • Build our social footprint from the ground up — strategy, voice, formats, posting cadence • Turn complex cybersecurity/identity topics into approachable, platform-native content • Spot good entry points into industry conversations and get us participating • Build and maintain an engaged audience made up of customers, prospects, partners, and influencers • Connect organic to demand, ABM, and outbound • Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly • Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post • Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more • Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes • Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses • Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns • Run the social content engine • Own the full social content workflow — planning, creation, approvals, publishing • Rework existing assets into short, native posts for each platform • Leverage freelancers/creators as needed for video, motion, carousels, and short clips • Use AI tools everywhere it makes sense to move faster, test more, and keep quality high • Measure impact, not just engagement • Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance • Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities • Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

• Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments. • Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition. • Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity. • Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment. • Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence. • Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.

• Promptly respond to inbound hand-raisers via phone, email, and LinkedIn so no lead is left behind • Maximize our lead-to-appointment rate, handing off meetings to AEs across all segments • Research and prioritize accounts using intent, technographics, product/partner signals, and customer journey insights • Run tight calls to do initial qualification, prospect education, and then hand off detailed context for AEs/SEs • Treat AI as a force multiplier. Use tools like Clay and LLMs to personalize at scale, test hypotheses, and automate the boring parts • Experiment with messaging and iterate with different channels and plays, documenting learnings and sharing insights to Marketing, RevOps, and Sales

• Implement and maintain a composable Customer Data Platform and Data Warehouse. • Build and deploy autonomous AI agents using n8n, Zapier, and Clay. • Implement monitoring, alerting, and error handling for our data pipelines.

• Own product positioning and keep the narrative current as the platform evolves. • Run customer and prospect interviews and analyze deal patterns to identify themes. • Ensure proper documentation of differentiated positioning for core products and new feature releases, and maintain a unified story across all GTM channels. • Help track GTM plans for product updates and integrations, and track the performance of these updates across each stage of the funnel. • Create practical, high-credibility content (one-pagers, demo scripts, competitive breakdowns) for Sales, SEs, and BDRs. • Create and maintain one “master” PMM GenAI Assistant to promote autonomy within sales and marketing teams.

• Develop and execute SEO-focused content briefs and outlines for blogs, landing pages, and resource content • Write and edit clear, compelling, and technically accurate content that aligns with brand voice and target personas • Perform keyword research, topic clustering, and SERP analysis to identify opportunities and inform content roadmap • Optimize existing content for rankings and conversions (on-page SEO, internal linking, CTAs, meta data, headers) • Use analytics tools to monitor performance and refine content strategy • Stay current on SEO trends, algorithm updates, and content best practices and translate them into actionable recommendations