PolicyLink is an Oakland, California-based research institute that works to advance economic and social equality for all with a specific focus on low-income com
Senior Campaigns Director
Location
California
Posted
82 days ago
Salary
$170K - $190K / year
Seniority
Senior
Job Description
Senior Campaigns Director
PolicyLink
• Work in partnership with the Managing Director, the Vice President of Communications, team members across the organization, and partner agencies and consultants to ensure a clear strategy that leverages digital infrastructure, field activation, and popular and mass culture. • Translate long-term organizational aims and research insights into phased campaign roadmaps with clear milestones, decision points, and success metrics. • Develop campaigns that leverage emergent and innovative digital technologies. • Develop and manage campaign communications budgets, timelines, and scopes of work, ensuring accountability. • Advise leadership on risks, opportunities, and strategic pivots in response to political, cultural, zeitgeist, and technological shifts. • Serve as the operational lead for communications activities to support PolicyLink communication campaigns, ensuring priorities are clear, dependencies are managed, risks are surfaced early, and execution stays on track. • Oversee the development and deployment of integrated campaign activity spanning digital, popular and mass culture, and owned channels, ensuring consistency of narrative and tone. • Manage regular communications and touchpoints with partner agencies and consultants. • Cultivate and manage relationships with external partners to extend reach and impact. • Ensure the smooth and coordinated execution of supporting tactics and activities, documented in the Communication team’s project management system. • Ensure alignment with organizational positions and aims and across teams. • Provide regular status updates to internal stakeholders and partners. • Incorporate and adapt strategies based on research insights, performance data, and emergent learning. • Support organizational storytelling by elevating lessons learned and evidence of impact for funders, partners, and stakeholders. • Ensure learning and results are accessible to internal team members. • Document and share best practices, playbooks, and case studies to strengthen internal capacity and the broader field. • Oversee establishing and ensuring the tracking of measurement for campaigns, which includes measures of success and milestones aligned with the objectives of the campaign.
Job Requirements
- A minimum of 10 years of experience in communications and campaigns, with a record of delivering large-scale change and measurable outcomes.
- Experience managing integrated communications campaigns that deliver behavior change or structural change.
- Demonstrated experience translating research and data into actionable campaign strategies and measurable outcomes.
- Experience managing significant budgets and multiple external vendors or consultants.
- Track record of working with creative agencies, digital platforms, or cultural partners to reach broad or nontraditional audiences.
- A belief in a nation that truly governs for all and a true commitment to advance the promise of a nation where all can thrive.
Benefits
- 100% employer-paid medical, dental, and vision plans.
- 401(k) with employer and employer-matching contributions that vest immediately.
- Flexible Spending Account.
- Short- and long-term disability insurance.
- Group term life insurance plus guaranteed-issue voluntary life insurance.
- Unlimited vacation and sick leave and other generous leave benefits.
- Three required organization reset weeks plus 13 paid holidays.
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