Job Closed
This listing is no longer active.
Power and Technology Growth Marketing Director
Location
Colorado + 1 moreAll locations: Colorado | Texas
Posted
164 days ago
Salary
0
Seniority
Lead
Job Description
Power and Technology Growth Marketing Director
Wood Mackenzie
• Own the global growth marketing strategy for Power and Technology, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances. • Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). • Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR). • Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals. • Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals. • Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap. • Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance. • Track KPIs , providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings. • Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management.
Job Requirements
- Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing or performance marketing leadership role.
- Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
- Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
- Experience managing integrated campaigns across multiple regions and all channels (digital and events).
- Deep familiarity with marketing analytics and automation platforms (e.g. Salesforce, Pardot, Dreamdata, Supermetrics,, etc.).
- Experience in adopting AI, leveraging intent data, to enable pipeline creation and progression through identification of buying groups and signals (Bombora, 6sense etc)
- Exceptional analytical and problem-solving skills with a test-and-learn mindset.
- Excellent communication, data storytelling and cross-functional collaboration skills.
- Experience working in a global, matrixed organization is a must, to effectively manage stakeholders, leading through ambiguity and change.
Benefits
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Related Guides
Related Categories
Related Job Pages
More Chief Marketing Officer Jobs
• Lead marketing strategy and execution. • Drive brand positioning, go-to-market planning, and demand generation. • Oversee digital marketing, content, events, and partner programs. • Manage performance metrics, budgets, and cross-functional collaboration. • Define and execute integrated GTM plans for new products and initiatives. • Lead multi-channel campaigns that generate qualified leads. • Own website growth strategy, including SEO and content optimization. • Exceptional ability to create and direct compelling content and thought leadership materials. • Plan and execute industry events and partner marketing initiatives. • Own marketing performance reporting and optimize campaigns for maximum ROI.
Senior Acquisition Marketing Executive – Affiliates
DuelbitsThe most rewarding Crypto Casino & Sportsbook
• Own day-to-day performance of the affiliate portfolio across all verticals. • Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites). • Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality. • Test new affiliate types, geographies, and traffic sources to diversify acquisition. • Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports. • Own reporting and performance tracking for the affiliate channel. • Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality. • Identify underperformance and implement corrective actions. • Run cohort analyses to evaluate long-term value by partner and deal structure. • Deliver structured insights and recommendations to the Head of Acquisition and CMO. • Build and maintain relationships with affiliate partners, networks, and agencies. • Manage negotiations, rate cards, and performance-based agreements. • Provide partners with creatives, tracking links, and updated offers. • Ensure accurate tracking, attribution, and compliance across all partnerships. • Lead testing across affiliate strategies: offers, creatives, geos, and partner types. • Work with BI to validate hypotheses and optimise performance. • Identify new growth opportunities across crypto, Web3, and emerging channels. • Work with BI on attribution, tracking, and fraud detection. • Align with CRM to optimise onboarding and early-stage conversion. • Collaborate with creative teams to develop high-performing assets. • Share insights with acquisition and product marketing teams to inform strategy.
• Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement) • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers • Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector • Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts • Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments • Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink • Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders • Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning
• Formulate and manage the marketing budget to fulfill current and long-term growth plans • Achieve the goals set for attracting new customers within the set budget. • Initiate and implement profitable marketing projects that bring new customers. • Test a large number of hypotheses to find and implement solutions that bring significant results • Build up an impressive customer base • Launch work in new markets, including market research, budget planning, branding, negotiating and connecting contractors, etc. • Build a team of senior employees instead of a school of juniors • Be the face of the company for potential investors • Manage the marketing function based on a transparent system of metrics • Research and know the market and competitors
