• Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement) • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers • Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector • Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts • Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments • Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink • Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders • Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning

• Formulate and manage the marketing budget to fulfill current and long-term growth plans • Achieve the goals set for attracting new customers within the set budget. • Initiate and implement profitable marketing projects that bring new customers. • Test a large number of hypotheses to find and implement solutions that bring significant results • Build up an impressive customer base • Launch work in new markets, including market research, budget planning, branding, negotiating and connecting contractors, etc. • Build a team of senior employees instead of a school of juniors • Be the face of the company for potential investors • Manage the marketing function based on a transparent system of metrics • Research and know the market and competitors

• Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels. • Brand & Content Leadership: Own Curri’s brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience. • Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers. • Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills. • Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions. • Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.

• Scale Finary into the undisputed wealth management app for Mass Affluent and HNWI audiences in Europe • Build a scalable and predictable growth engine • Elevate Finary into the #1 premium wealth brand in France • Shape our international marketing playbook • Assemble a world-class team • Work closely with the CEO and the Leadership Team to align marketing, product, and business strategy