Description Join our team The Consumer Base Management team is seeking a Senior Marketing Manager to lead the strategy and implementation of 4P initiatives for the Special Bases portfolio. Special Bases focuses on customer retention and churn management for strategic cohorts that require specialized treatment paths - whether due to competitive market dynamics, critical customer experience factors, emerging market shifts, or other risk indicators that demand tailored engagement strategies. If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you. What we'll accomplish together You will be a central figure within TELUS Consumer Solutions, collaborating with diverse cross-functional teams and stakeholders. Your primary responsibility will be to develop comprehensive 4P approaches and work with the marketing manager to ensure excellent market execution. As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential. Here's how you'll contribute - Strategic Ownership - Own end-to-end strategy development and implementation of 4P approaches for all special bases initiatives - Evolve programs to meet current market dynamics while driving measurable business outcomes - Identify white space opportunities and develop net new initiatives that move the needle - Innovation & Execution - Continuously introduce fresh ideas and innovative approaches that advance the portfolio - Partner with Marketing Managers/Specialists to craft compelling campaign plans and ensure flawless multi-channel execution - Enable frontline teams with the tools and insights they need to succeed - Collaboration & Influence - Work with cross-functional stakeholders to analyze performance, extract actionable insights, and identify improvement opportunities - Build compelling narratives and present findings confidently to diverse audiences, including including senior leadership - Secure leadership buy-in through exceptional storytelling, data-driven recommendations, and strategic negotiation Qualifications You're the missing piece of the puzzle - 5+ years experience in marketing, ideally within wireless consumer businesses - Self-starter with strong initiative and the ability to navigate ambiguity effectively - Proven experience garnering buy-in from all levels of a large organization including senior leadership through strong storytelling, presentation, and negotiation skills - Ability to cultivate strong stakeholder relationships to enable successful co-creation of initiatives that yield positive business outcomes - Excellent attention to detail with an ability to manage multiple projects and programs efficiently - Proficiency in analytic tools (e.g., Tableau, Looker, Domo) to interpret data and formulate actionable recommendations - Extensive experience leading cross-functional teams on complex projects or campaigns What we give back to you - A unique opportunity for end-to-end ownership, from strategy development to campaign planning, offer development, execution, and reporting - Gain in-depth knowledge of the telecom business, including product development, business development, and Customer First initiatives - Collaborate with a diverse team in a dynamic and fast-paced environment, pioneering evolving marketing strategies - Access to development and training tools to support your personal growth - Mentorship opportunity with junior and senior team members - An organization that supports your contributions to the community - Competitive pay and benefits - Exclusive discounts on various TELUS products and services, as well as partner organizations, just for being an employee! - A culture that values both hard work and having fun! #LI-REMOTE

• You will further develop the trade marketing function holistically: strategy, operating model, roles, processes, calendar and priorities • You will consolidate existing elements such as visual merchandising, flyers, POS, CRM and promotions into a consistent end-to-end setup • You will build high-performing core teams and manage external partners and agencies • You will develop playbooks and toolkits, e.g., campaign templates, POS standards, local adaptation guidelines and CI-compliant assets • You will segment retailers by maturity and potential and derive appropriate activation programs • You will plan activities consistently along the customer journey: store visit, purchase, repurchase • You will ensure a consistent brand presence across all retail formats and touchpoints • You will align central campaigns with local execution, e.g., CRM, loyalty, local paid approaches, events and promotions • You will build a KPI and control system that makes adoption, campaign impact, uplift, visit-frequency and revenue levers visible • You will establish test-and-learn approaches with clean pilots, geo- and holdout-logics • You will provide clear analyses, dashboards and a data-driven decision-making basis

• Own the full field marketing calendar—identifying, prioritizing, and executing the right mix of conferences, trade shows, executive dinners, roundtables, and partner events • Develop and execute account-based field programs aligned to ICP accounts, pipeline stages, and revenue goals • Manage event logistics end-to-end: venue sourcing, vendor negotiation, catering, A/V, signage, swag, travel, and on-site execution • Design and run pre-event outreach and post-event follow-up motions that convert attendees into qualified pipeline • Partner closely with Sales to ensure strong pre-event prospecting, on-site engagement, and post-event follow-up • Track and report on performance: registrations, attendance, meetings booked, SQLs, pipeline influenced, and revenue attribution • Manage budgets, vendor relationships, and swag inventory while maximizing ROI • Travel to support on-site execution across conferences, customer events, and partner activations • Continuously test and innovate on event formats and experiences to make Didero stand out

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Consultant, Advisors & Consulting Services, Marketing Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Addressing complex challenges in strategy, marketing, risk, and operations, Mastercard Advisors helps clients maximize the value of their payments businesses. Advisors, Managed Services is the global business unit responsible for delivering marketing consulting capabilities for Mastercard's customer verticals: financial institutions, governments, retailers and ecommerce The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery and execution of impactful engagements for this rapidly growing division, as well as for the leading accounts in the region. The role also actively supports sales efforts by building a body of quantifiable successes • Are you a strategic and results driven digital performance marketing expert who uses analytical insights to drive growth and measurable results? • Are you a team player, collaborative yet confident in your personal expertise?• Can you identify and learn from digital and integrated marketing best practices?• Are you familiar with SEA digital eco-systems and innovative martech solutions to propel performance? Role • Be a part of the expansion of Managed Services in Southeast Asia for leading local and regional accounts, working closely with Business Development• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.• Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact• Deliver highly effective and efficient digital and integrated marketing strategies and programmes across all channels to acquire new profitable accounts and optimize portfolios for FIs, retailers and ecommerce, and governments• Frame, package and design digital and integrated marketing solutions/products and manage delivery and execution from an end-to-end perspective to drive performance for clients • Identify key pain points and deliver strategic value and growth to clients through strategic digital marketing projects • Identify cost efficiencies and opportunities for scale and impact • Manage external agencies • Manage clients and corresponding projects cadence and P&L • Manage multiple internal and external stakeholders effectively from inception through to project implementation and optimization• Support and manage GTM strategies and programmes in key SEA markets • Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts • Design and implement AI-enhanced marketing strategies that align with business goals.• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints. All About You • BA required; MBA preferred• Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets; retailer experience a plus• Performance and growth digital marketing experience in fintech and/or digital bank is beneficial• Hands-on experience in designing and delivering large scale campaigns acquiring new customers and marketing to existing customers• Comfortable in a remote managerial situation• Acquainted with martech solutions• Marketing consultancy experience preferred• Strong business acumen and entrepreneurial spirit• Excellent interpersonal, presentation and communications skills• Strong team player and able to work independently at the same time • Travel required; approximately 50% (post covid) Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.