• You will further develop the trade marketing function holistically: strategy, operating model, roles, processes, calendar and priorities • You will consolidate existing elements such as visual merchandising, flyers, POS, CRM and promotions into a consistent end-to-end setup • You will build high-performing core teams and manage external partners and agencies • You will develop playbooks and toolkits, e.g., campaign templates, POS standards, local adaptation guidelines and CI-compliant assets • You will segment retailers by maturity and potential and derive appropriate activation programs • You will plan activities consistently along the customer journey: store visit, purchase, repurchase • You will ensure a consistent brand presence across all retail formats and touchpoints • You will align central campaigns with local execution, e.g., CRM, loyalty, local paid approaches, events and promotions • You will build a KPI and control system that makes adoption, campaign impact, uplift, visit-frequency and revenue levers visible • You will establish test-and-learn approaches with clean pilots, geo- and holdout-logics • You will provide clear analyses, dashboards and a data-driven decision-making basis

• Own the full field marketing calendar—identifying, prioritizing, and executing the right mix of conferences, trade shows, executive dinners, roundtables, and partner events • Develop and execute account-based field programs aligned to ICP accounts, pipeline stages, and revenue goals • Manage event logistics end-to-end: venue sourcing, vendor negotiation, catering, A/V, signage, swag, travel, and on-site execution • Design and run pre-event outreach and post-event follow-up motions that convert attendees into qualified pipeline • Partner closely with Sales to ensure strong pre-event prospecting, on-site engagement, and post-event follow-up • Track and report on performance: registrations, attendance, meetings booked, SQLs, pipeline influenced, and revenue attribution • Manage budgets, vendor relationships, and swag inventory while maximizing ROI • Travel to support on-site execution across conferences, customer events, and partner activations • Continuously test and innovate on event formats and experiences to make Didero stand out

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Consultant, Advisors & Consulting Services, Marketing Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Addressing complex challenges in strategy, marketing, risk, and operations, Mastercard Advisors helps clients maximize the value of their payments businesses. Advisors, Managed Services is the global business unit responsible for delivering marketing consulting capabilities for Mastercard's customer verticals: financial institutions, governments, retailers and ecommerce The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery and execution of impactful engagements for this rapidly growing division, as well as for the leading accounts in the region. The role also actively supports sales efforts by building a body of quantifiable successes • Are you a strategic and results driven digital performance marketing expert who uses analytical insights to drive growth and measurable results? • Are you a team player, collaborative yet confident in your personal expertise?• Can you identify and learn from digital and integrated marketing best practices?• Are you familiar with SEA digital eco-systems and innovative martech solutions to propel performance? Role • Be a part of the expansion of Managed Services in Southeast Asia for leading local and regional accounts, working closely with Business Development• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.• Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact• Deliver highly effective and efficient digital and integrated marketing strategies and programmes across all channels to acquire new profitable accounts and optimize portfolios for FIs, retailers and ecommerce, and governments• Frame, package and design digital and integrated marketing solutions/products and manage delivery and execution from an end-to-end perspective to drive performance for clients • Identify key pain points and deliver strategic value and growth to clients through strategic digital marketing projects • Identify cost efficiencies and opportunities for scale and impact • Manage external agencies • Manage clients and corresponding projects cadence and P&L • Manage multiple internal and external stakeholders effectively from inception through to project implementation and optimization• Support and manage GTM strategies and programmes in key SEA markets • Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts • Design and implement AI-enhanced marketing strategies that align with business goals.• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints. All About You • BA required; MBA preferred• Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets; retailer experience a plus• Performance and growth digital marketing experience in fintech and/or digital bank is beneficial• Hands-on experience in designing and delivering large scale campaigns acquiring new customers and marketing to existing customers• Comfortable in a remote managerial situation• Acquainted with martech solutions• Marketing consultancy experience preferred• Strong business acumen and entrepreneurial spirit• Excellent interpersonal, presentation and communications skills• Strong team player and able to work independently at the same time • Travel required; approximately 50% (post covid) Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Why join Coupa? 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. The Impact of a Field Marketing Manager at Coupa: We’re seeking a Field Marketing to elevate how we engage, influence and accelerate sales pipeline across North America. This role is the key hands-on position in the go-to-market motion - partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth. You’ll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with sales and marketing, directly impacting growth. What You'll Do: - Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business. - Partner with cross-functional teams Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events. - Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration. - Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads. - Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement. What You Will Bring to Coupa: - 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement - Demonstrated success running regional and national field events with measuring impact on pipeline and revenue - Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms. - Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps. - Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events. - Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams. - Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline. - Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-30%). #LI-Remote #LI-TC1 Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.