• Promptly respond to inbound hand-raisers via phone, email, and LinkedIn so no lead is left behind • Maximize our lead-to-appointment rate, handing off meetings to AEs across all segments • Research and prioritize accounts using intent, technographics, product/partner signals, and customer journey insights • Run tight calls to do initial qualification, prospect education, and then hand off detailed context for AEs/SEs • Treat AI as a force multiplier. Use tools like Clay and LLMs to personalize at scale, test hypotheses, and automate the boring parts • Experiment with messaging and iterate with different channels and plays, documenting learnings and sharing insights to Marketing, RevOps, and Sales

• Design and execute demand generation strategies that align with our business goals and target audience. • Plan, implement, and optimize multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, and paid media. • Develop and manage lead nurturing programs to engage and convert leads into customers. • Monitor and analyze campaign performance using key metrics such as lead conversion rates, cost per lead, and ROI. • Work closely with the sales team to align marketing efforts with sales objectives and ensure a seamless handoff of leads.

• Identify and reach out to potential B2B clients via phone, email, LinkedIn, and event follow-ups • Qualify inbound and outbound leads through thoughtful engagement and active listening • Conduct discovery and early-stage sales meetings • Present our cybersecurity/network solutions in a clear and professional manner • Handle and close small-to-mid-sized deals or pass larger opportunities to senior sales • Collaborate with marketing to execute lead generation campaigns tied to vendor partnerships (e.g. Juniper, Fortinet) • Maintain accurate records in CRM, and track all engagement activities • Report regularly on performance, learnings, and opportunities for growth

• Collaborating with full cycle Account Executives to develop quality opportunities within enterprise organizations across the country • Qualifying leads by acting as a consultant where we seek to understand prospects needs and address them head on • Prospecting into accounts by employing innovative techniques and strategies for researching prospective companies and potential buyers to target with persona specific communication via email, phone, and LinkedIn • Overcoming objections and effectively communicating Payscale’s value propositions to key decision makers such as Senior Managers and Executives regarding appropriate product offerings • High level knowledge of product offerings • Staying current on industry trends and maintaining high level knowledge of competitor’s product offerings • Maintaining up to date records and providing valuable market intelligence to Marketing, Sales, and Product teams in sales tools like Salesforce and Outreach • Achieving monthly pipeline goals set by sales management • Continuous learning through mock calls, formal training, and regular coaching and feedback