• Partner with Sales Leadership: Collaborate with the SVP of Digital Strategy Management and their team to align marketing strategies with territory plans, target accounts, and growth priorities. • Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, digital activations—that generate pipeline and progress key opportunities. • Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions. • Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs. • Customer Storytelling: Build pipeline and scale process for customer stories, testimonials, in partnership with Sales and Client Success. • Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI. • Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven. • Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes. • Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.

• Assist in planning and executing field events, webinars, conferences, executive dinners, and partner programs. Manage event logistics, vendor coordination, shipping, booth setup, gifting, and materials preparation. Support onsite event execution and post-event follow-up tasks. • Work with AEs and SDRs to support territory-level marketing activities. Help create outreach templates, follow-up sequences, Marketo email copy and light personalization for events. Coordinate with demand gen and PMM to ensure alignment with campaign messaging. • Track program timelines, budgets, invoices, and vendor contracts. Manage event calendars, registrations, attendee lists, and CRM updates. Own shipping logistics and inventory for event assets and swag. • Maintain dashboards for program performance, event attendance, and pipeline contribution. Support tracking of leads, follow-up activity, and influenced pipeline. Provide weekly summaries and insights to the Field Marketing team.

• Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals. • Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas. • Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core. • Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates. • Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy. • Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties. • Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition. • Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies. • Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results. • Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites. • Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages. • Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed. • Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).

• Être la/le propriétaire du pipeline HubSpot : mise à jour rigoureuse des opportunités, étapes et notes • Effectuer les relances clients et prospects selon les délais convenus courriel, téléphone ou Slack • Alerter proactivement l'équipe quand une opportunité stagne ou nécessite une action • Produire des rapports hebdomadaires sur l'état du pipeline pour la direction • Orchestrer les échanges entre les personnes impliquées dans une opportunité (direction, ventes, expert technique) • Planifier et coordonner les rencontres clients avec les bonnes ressources internes • Gérer de bout en bout les demandes de fonds partenaires AWS : soumettre, suivre et clore les dossiers dans le portail APN • Tenir à jour le tableau de bord des fonds AWS actifs, montants approuvés et délais de réclamation • Rédiger et publier des posts LinkedIn en lien avec les actualités d'Unicorne, les cas clients et les tendances cloud/SaaS • Maintenir un calendrier éditorial simple en collaboration avec l'équipe ventes et marketing • Coordonner des articles de blogue positionnant Unicorne comme expert AWS/SaaS • Créer et tenir à jour les outils de vente : pitch decks, one-pagers, fiches produit, études de cas clients