• Assist in planning and executing field events, webinars, conferences, executive dinners, and partner programs. Manage event logistics, vendor coordination, shipping, booth setup, gifting, and materials preparation. Support onsite event execution and post-event follow-up tasks. • Work with AEs and SDRs to support territory-level marketing activities. Help create outreach templates, follow-up sequences, Marketo email copy and light personalization for events. Coordinate with demand gen and PMM to ensure alignment with campaign messaging. • Track program timelines, budgets, invoices, and vendor contracts. Manage event calendars, registrations, attendee lists, and CRM updates. Own shipping logistics and inventory for event assets and swag. • Maintain dashboards for program performance, event attendance, and pipeline contribution. Support tracking of leads, follow-up activity, and influenced pipeline. Provide weekly summaries and insights to the Field Marketing team.

• Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals. • Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas. • Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core. • Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates. • Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy. • Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties. • Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition. • Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies. • Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results. • Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites. • Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages. • Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed. • Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).

• Être la/le propriétaire du pipeline HubSpot : mise à jour rigoureuse des opportunités, étapes et notes • Effectuer les relances clients et prospects selon les délais convenus courriel, téléphone ou Slack • Alerter proactivement l'équipe quand une opportunité stagne ou nécessite une action • Produire des rapports hebdomadaires sur l'état du pipeline pour la direction • Orchestrer les échanges entre les personnes impliquées dans une opportunité (direction, ventes, expert technique) • Planifier et coordonner les rencontres clients avec les bonnes ressources internes • Gérer de bout en bout les demandes de fonds partenaires AWS : soumettre, suivre et clore les dossiers dans le portail APN • Tenir à jour le tableau de bord des fonds AWS actifs, montants approuvés et délais de réclamation • Rédiger et publier des posts LinkedIn en lien avec les actualités d'Unicorne, les cas clients et les tendances cloud/SaaS • Maintenir un calendrier éditorial simple en collaboration avec l'équipe ventes et marketing • Coordonner des articles de blogue positionnant Unicorne comme expert AWS/SaaS • Créer et tenir à jour les outils de vente : pitch decks, one-pagers, fiches produit, études de cas clients

• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management. • Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth. • Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights. • Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions. • Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution. • Oversee development of compliant promotional messaging and field enablement tools. • Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations. • Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards. • Leverage market research, customer insights, and analytics to inform strategy and optimize performance. • Establish KPIs tied to awareness, adoption, growth, and return on marketing investment. • Use data to continuously refine messaging, channel strategy, and investment decisions. • Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios.